Matt Kenseth's No. 20 Tide PODS Toyota Camry

Camping World 500 Phoenix International Raceway 'Tide PODS Ride'

JOE GIBBS RACING AT PHOENIX Joe Gibbs Racing has 95 Monster Energy NASCAR Cup Series starts at Phoenix International Raceway and has earned two wins, 27 top-five, and 46 top-ten finishes. The organization has led for a total of 1,427 laps, has an average start of 12.7 and an average finish of 13.4 at the 1.0-mile track in Avondale, AZ.

KENSETH BY THE NUMBERS AT PHOENIX:  In 28 Monster Energy NASCAR Cup Series starts at Phoenix International Raceway, Matt Kenseth has completed 8,266 of 8,830 laps (93.6 percent) and has led for a total of 267 laps. Kenseth has earned one win, six top-five finishes, 11 top-ten finishes and one pole award at Phoenix.

THE RETURN OF AN ICON: Tide will return to the track for the first time in 2017 with Joe Gibbs Racing for the Camping World 500 at Phoenix. Reigniting a legacy that spanned across three decades, this is the first of a three-race primary sponsorship deal announced in February that will power Matt Kenseth’s “Tide PODS Ride” this season.

Check out the cool video featuring WWE Superstar 'Big Show' alongside NASCAR driver Matt Kenseth and showcasing the power of Kenseth’s No. 20 Tide PODS Toyota Camry. The No. 20 Tide PODS Toyota Camry will debut at Phoenix International Raceway on March 19 - just like Tide PODS, small can be powerful.

A POWERFUL NEW LOOK: Careful thought went into the design creation of the 2017 No. 20 Tide PODS Toyota Camry, which is sure to turn heads on the track. This year’s design pulls through cues from Tide’s unforgettable orange and yellow colors with the iconic “Tide target” on the hood honoring the brand’s 20-year racing history. Moving from front to back, the car is a visual representation of how Tide has evolved through the years introducing the revolutionary and powerful Tide PODS.

RACE INFO: The Camping World 500 at Phoenix International Raceway (1.0-mile) begins at 3:30 p.m. ET on Sunday, March 19th. The race will be broadcast live on FOX, Sirius XM Channel 90 and MRN Radio.

From the Cockpit:

Matt Kenseth: “Phoenix has been a tough track for me in the past, but we ran really well there last November. Unfortunately, we got that caution with a lap and a quarter to go, and ended up losing the race, so I’m looking forward to going back to Phoenix and being able to redeem ourselves and get a win or a good run this weekend. It’s always hard to predict what’s going to happen during a race, and I think that unless strategy comes into play during a stage, it really doesn’t affect how a driver races in this new format. You want to lead every lap that you can no matter what, and that’s always how I approach each race. This will be the first weekend with Tide on our Camry for the season, and it’s so great that their powerful brand is back in the sport.”

From the Pit Box:

Jason Ratcliff: “Even though Phoenix is a short track, it’s pretty aero-sensitive, so I think that the new rules package will show up at Phoenix this weekend big time. It’s also forecasted to be a bit warmer than what we typically see this time of the year when we visit. We’ve had some good runs at Phoenix in the past, and we had a really great run going there last Fall, so I feel pretty good about the weekend ahead. It’s also the same tire for this weekend that we ran last year, so at least that’s one variable that won’t change on us heading into this weekend. I’m looking forward this this weekend though, and it’s great to have Tide back aboard our No. 20 Camry.”

No. 20 Tide PODS Toyota / Joe Gibbs Racing Team:
Driver – Matt Kenseth	Crew Chief – Jason Ratcliff	Car Chief – Jason Overstreet
Engineer – Levi Porter	Engineer – Mike Lorusso	Shock Specialist –  Scott Myers
Mechanic –  Chris Sherwood	Mechanic – Jason Overstreet	Mechanic – Alan Buzze
Engine Tuner –  Gregg Wilson	Tire Specialist –  Jerold Shires	Spotter – Jason Hedlesky
Jackman – Graham Molatch	Gasman –  John Eicher	Front Tire Changer – Houston Stamper
Front Tire Carrier – Joe Crossen	Rear Tire Carrier – Eric Groen	Rear Tire Changer – Steven Tautges
Pit Support – Bill Byrne	Pit Support – Jon Williams	Pit Support – Alan Copley
Truck Drivers – Tom McCrimmon & Chris Miko

We’re thrilled to be back on the track with @MattKenseth and @JoeGibbsRacing! See you in Phoenix! https://t.co/bNzy6kIYEE

— Tide (@tide) February 17, 2017

About Tide PODS:

Named one of 2017’s Products of the Year, Tide PODS is a 3-in-1 laundry solution, consisting of a detergent, stain remover and brightener all in one convenient pac. The concentrated power of Tide PODS is designed to handle a broad range of challenging conditions and soils in both traditional and high-efficiency machines. Tide PODS are available at major retailers nationwide. To learn more about Tide PODS, please visit Tide.com.

About P&G:

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.

Related Posts:

1. #NASCAR Camping World 500 Weekend Schedule
2. Phoenix Raceway #NASCAR Fan Guide
3. 2018 Nominees for the #NASCAR Hall of Fame Class and Landmark Award
4. Phoenix Raceway #NASCAR Fan Guide
5. Night Ranger Trended After #NASCAR National Anthem

Tide’s Orange & Yellow Returns to #NASCAR

P&G’s Tide Brand Returns As A # NASCAR Sponsor, Partnering With Joe Gibbs Racing And Driver Matt Kenseth.

Tide and Joe Gibbs Racing announced yesterday that they will bring back one of the most iconic brands in the history of NASCAR for the Bojangles’ Southern 500 at Darlington Raceway on Sunday, September 4. Tide’s unforgettable orange and yellow paint scheme has been reborn as a more powerful Tide PODS Toyota Camry, and will be driven by Joe Gibbs Racing driver Matt Kenseth.

As the iconic laundry detergent celebrates its Seventh 70th anniversary, the classic orange-and-yellow paint scheme will once again hit the track, reborn as the new powerful Tide PODS Toyota Camry, to showcase the evolution of the brand.

The Tide brand has been at the forefront of some of NASCAR’s most memorable moments, from three-time champion Darrell Waltrip notching his first Daytona 500 win in 1989 to Ricky Craven edging out a win at Darlington Raceway by the shortest margin in NASCAR history: 0.002 seconds. During its nearly 20-year stint in the sport, Tide powered over 200 top-ten finishes and 20 wins across 628 starts in the Sprint Cup Series.

“Tide has such a rich history in this sport,” said Matt Kenseth, driver of the No. 20 Toyota Camry. “I can’t think of a better race to make their return to NASCAR than for the Southern 500. I’m looking forward to being a part of the second annual throwback weekend, and am proud to represent such an iconic brand. There have been many great moments associated with Tide and its former talented drivers; I’m honored to continue the legacy with Tide PODS at Darlington.”

“This is a thrill for us,” said Joe Gibbs, owner of Joe Gibbs Racing. “Not only is this a throwback paint scheme that we know the fans will be excited for, but it is with a sponsor that has a tremendous history in our sport. This is our 25th Anniversary season at Joe Gibbs Racing and I know it is the 70th Anniversary of Tide. They really are a historic brand in our country and their new partnership with Joe Gibbs Racing for Darlington is a real honor.”

In all, as a primary sponsor Tide amassed 20 total wins and powered 203 top-ten finishes (out of 628 total starts) throughout its 20-year involvement in the sport.

Did You Know:

While not a prominent partner in the sport at the time, in February 2012 Tide was part of a memorable piece of NASCAR and pop culture history. Near the finish of the Daytona 500, the No. 42 car lost control under caution and collided with the back of a jet dryer. Nearly 200 gallons of jet fuel from the dryer dumped onto the surface of the track, almost immediately igniting a large fire, with heat from the burning fuel severely damaging the asphalt.

After putting out the flames, track safety workers poured numerous, large boxes of Tide detergent all over the track, using brooms to scrub it into the surface. Known for its cleaning power since its inception, Tide’s unique formula saved the race from ending prematurely, allowing teams to get back on track and race to the finish. The remarkable clean-up efforts made national headlines and once again proved Tide’s powerful clean can handle any job, no matter the size.

About Tide Pods

Named one of 2016’s Products of the Year, Tide PODS is a 3-in-1 laundry solution, consisting of a detergent, stain remover and brightener all in one convenient pac. The concentrated power of Tide PODS is designed to handle a broad range of challenging conditions and soils in both traditional and high-efficiency machines. Tide PODS are available at Food Lion and other major retailers nationwide. To learn more about Tide PODS, please visit Tide.com.

About P&G

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.

About Joe Gibbs Racing

Joe Gibbs Racing (JGR) is one of the premier organizations in NASCAR with four NASCAR Sprint Cup Series teams, three NASCAR XFINITY Series teams and a driver development program. Its 2016 driver lineup consists of Denny Hamlin, Kyle Busch, Matt Kenseth, and Carl Edwards in the Sprint Cup Series. Daniel Suarez and Erik Jones will run fulltime in the NASCAR XFINITY Series, joining Kyle Busch and Matt Tifft who will run partial schedules. In addition, Cody Coughlin is currently in JGR’s driver development program. Based in Huntersville, N.C., and owned by Joe Gibbs — a three-time Super Bowl winner as head coach of the Washington Redskins and a member of the Pro Football Hall of Fame — JGR has competed in NASCAR since 1992, winning four Cup Series championships, and four XFINITY Series owner’s championships along with more than 200 NASCAR races, including five Brickyard 400s and two Daytona 500s.