Andy's Frozen Custard Expands Motorsports Initiative with Multi-Year Texas Motor Speedway Partnership

No. 3 Andy's Frozen Custard Chevrolet driven by Austin Dillon Paint Scheme Also Unveiled

 

 

Andy's Frozen Custard will be serving the World's Finest Frozen Custard to hundreds of thousands of motorsports fans as the "Official Frozen Treat" of Texas Motor Speedway beginning in May. Texas Motor Speedway guests will enjoy Andy's frozen treats in suites, Andy's concession stands and the Andy's Treat Truck serving made every hour frozen custard at on-property events. Texas is currently home to nearly 25 percent of all Andy's locations, with 21 stores and several under development.

 

What's the @EatAndys @austindillon3 scheme going to look like, and why does it tie in to Texas?! We're about to find out! pic.twitter.com/0TiALQlhyR

— Texas Motor Speedway (@TXMotorSpeedway) April 15, 2021

As part of its expanded motorsports initiative, Andy's will be sponsoring the Austin Dillon-driven No. 3 Chevrolet in this year's NASCAR Cup Series, which will debut at the June 13 NASCAR All-Star Race at Texas Motor Speedway. At the press conference at the Andy's Frozen Custard store in Concord, North Carolina, Dillon also revealed the new "Three-Crete-Concrete" -- vanilla frozen custard, fresh banana, peanut butter and cookie dough --- available at all Andy's locations later this month.

 

Did someone say frozen custard?! Race ya there! 🍦@EatAndys x @RCRracing pic.twitter.com/eMS6XCGIIW

— Austin Dillon (@austindillon3) April 15, 2021

SOURCE Andy's Frozen Custard

 

 

Derek Kraus: 2021 NCWTS at Richmond: Race Preview

By: Nascarvd Nascarvédé

April 17, 2021 “Toyota Care 250”
(Stages 70/140/250 laps = 187.5 miles)

 

The new driver / crew chief combination at McAnally-Hilgemann Racing will begin this Saturday, April 17th. Indeed Matt Noyce is replaced after the first 5 races by Mark Hillman as crew chief. Rest assured Matt is not left without a job because he's joining Niece Motorsports this weekend in Richmond where he will officiate as crew chief for truck #44 with Jett Noland as driver.

 

GO DEREK GO! @derek9kraus will be driving the No. 19 IncredibleBank Toyota Tundra in this Saturday's @NASCAR @CampingWorld Truck Series event @RichmondRaceway during the ToyotaCare 250. Let's cheer Derek on & share this post. Good luck Derek! Read more: https://t.co/Mv81MRDuFk pic.twitter.com/MFCiwZJQXH

— IncredibleBank (@IncredibleBank) April 15, 2021

 

But who is Mark Hillman? In NASCAR there are the big families of drivers with the Petty, Earnhardt, Labonte, Wallace, Jarrett, Bodine, Busch,… But there are also the big families of crew chiefs. This is the case with the Hillmans. A family from Lockport, NY. Mark is the son of Mike Hillman, who has had a long career as a NASCAR crew chief. In the Cup Series for example since 1993 (372 races). And he's still active in 2021 at Rick Ware Racing where he takes care of the #51. But above all, he was successful in the Xfinity Series with the title of champion obtained with Tommy Ellis in 1988. But he was also crew chief in the Camping World Truck Series where he was successful with Todd Bodine for example.

 

Among the Hillmans, there is also Mark's brother, Mike, Jr. who has also been crew chief in all the NASCAR Series, the Cup, the NXS, the K&N and especially the NCWTS where he has been successful with many drivers including Todd Bodine. With "The Onion" he won the championship title in 2006 and 2010. His last success in NCWTS he won in 2020 with Raphael Lessard in Talladega when he was working for Kyle Busch Motorsports. This year he officiates as crew chief at David Gilliland Racing with Hailie Deegan as driver.

 

And this is where the stars align! The world is small because former teammates in K&N Pro Series at Bill McAnally Racing Hailie Deegan and Derek Kraus are still NCWTS opponents today and will each have one of the Hillman brothers as crew chief! Mike, Jr. with Hailie and Mark with Derek!

Let's talk about Mark now. He too became a crew chief after climbing the ranks one by one within the family Hillman Racing team. Mechanic, then car chief and since 2014 he has been a crew chief. 141 Cup races, 7 in NXS where he worked this year at MBM Motorsports, the team led by Carl Long with Timmy Hill as driver. 

 

But he also held the position of crew chief in the K&N series and a few years ago in NCWTS in 2012 and 2013, still in the family team. This return to the 3rd national division of NASCAR within the McAnally-Hilgemann Racing team should allow him to experience success with the young Derek Kraus. That’s all we want. Which of the two Hillman brothers will allow Derek or Hailie to be the first to win a race this year? Whatever people say, whatever they think it's obvious that Derek and Hailie's careers have been closely linked since 2018. They are the future of NASCAR.

 

A quick word on last year's race at Richmond, Derek had had a tough race where he couldn't do better than 23rd. Yet the race had started well as he finished 6th in the first stage. But his Toyota lacked endurance on the long runs. Derek will start the race from a distant 29th position with his Tundra in the Incredible Bank colors. But we know his “never give up” spirit. And Richmond is the type of oval that suits him perfectly. It's a bit like a big Kern County Raceway in Bakersfield, CA.

Finally, it should be noted that a former opponent of Derek in K&N West will make his NCWTS debut at Richmond. He's a guy that I appreciate very much, just like his mother Teresa with whom we share the same battle with the disease. I'm talking about Keith McGee, of course. Follow the Reaume Brothers Racing #33.

 

GO Derek GO !!

 

 

Entry list, starting lineup and much more here:
www.racing-reference.info/race/2021-06/C

 

Race live this Saturday on FS1 at 1:30 p.m. ET

 

 

Flowcode Teams Up with Stewart-Haas Racing and Hunt Brothers Pizza to Create Fastest QR Code Experience in Sports

Custom-designed racecar driven by NASCAR Cup Series champion Kevin Harvick will deliver a first-of-its-kind Hunt Brothers Pizza experience powered by next-generation QR technology

 

 

Flowcode, the offline to online company, building direct connections for brands and consumers, is partnering with Stewart-Haas Racing, the championship-winning NASCAR team, to create the world’s largest and sports’ fastest QR code activation on a racecar on behalf of Hunt Brothers Pizza, the nation’s largest brand of made-to-order pizza in the convenience store industry. 

 

The innovative experience will feature a custom-branded, ultra-fast scanning, 27.5-inch Hunt Brothers Pizza Flowcode on the hood of the No. 4 Hunt Brothers Pizza Ford Mustang. Harvick will race on Sunday in the Toyota Owners 400 NASCAR Cup Series race at Richmond (Va.) Raceway.

 

“For the first time in NASCAR history, No. 4 Hunt Brothers Pizza Ford Mustang for Stewart-Haas Racing will introduce Flowcode technology to millions of live fans at home, online, and at the track, empowering them to scan to win prizes including NASCAR tickets and custom merchandise. Scanning the Flowcode will put NASCAR fans in the winner’s circle at Richmond this weekend,” said Tim Armstrong, Founder, and CEO of Flowcode. “Flowcode is excited to introduce and drive live mobile connections between Kevin Harvick, Stewart-Haas Racing, Hunt Brothers Pizza, and fans across the country.”

 

As part of the interactive activation, the Flowcode is a “Scan to Win” experience giving viewers both at home and at the track instant and direct access to win prizes. The grand prize is two tickets to a NASCAR Cup Series race of the winner’s choosing during the 2021 or 2022 season. Twelve additional winners will receive a fan pack loaded with Harvick and Hunt Brothers Pizza merchandise including T-shirts, hats, floor mats, racing flags, and koozies.

“We’re always looking for ways to drive innovation forward, and that includes the partnerships we forge with our sponsors. We have a longstanding relationship with Hunt Brothers Pizza, and we can’t wait to showcase their fantastic brand and experience directly from the No. 4 Hunt Brothers Pizza Ford Mustang. Together, we’re connecting fans at home and at the track with Flowcode’s next-generation QR technology,” said Mike Verlander, Executive Vice President of Sales and Marketing, Stewart-Haas Racing. “We’re looking forward to seeing this collaboration take center stage Sunday at Richmond.”

 

Viewers at home can watch the race live at 3 p.m. EDT on FOX and be able to scan the Flowcode directly from their TV screens. The “Scan to Win” Flowcode will also be featured on the in-car camera and on the inside of the racecar. As part of the partnership, additional Flowcodes, scanning to Flowcode.com, and the Flowcode logo will also be included in the racecar design.

 

 

About Flowcode

Flowcode is the offline to online company, building direct connections for brands and consumers. By unifying data-driven design with the latest in QR technology, Flowcode enables contactless connection with speed, security, and ease. Privacy compliant, ultra-fast scanning, and designed with intention, Flowcode is the number one trusted QR provider. Our companion product, Flowpage, organizes your digital footprint in one mobile-first landing page, creating a seamless experience to more deeply connect with audiences while tracking real-time analytics. Paired together, our tech allows consumers and creators to instantly connect the real world to the digital world instantly and magically. To learn more, visit Flowcode.com or find our social channels on our Flowpage.

 

 

About Stewart-Haas Racing

 

Stewart-Haas Racing is the title-winning NASCAR team co-owned by three-time NASCAR Cup Series champion Tony Stewart and Gene Haas, founder of Haas Automation – the largest CNC machine tool builder in North America. The Kannapolis, North Carolina-based organization has won two NASCAR Cup Series titles, one NASCAR Xfinity Series championship, and more than 90 NASCAR races, including such crown-jewel events as the Daytona 500, Brickyard 400, and Southern 500. For more information, please visit us online at StewartHaasRacing.com, on Facebook, on Twitter, on Instagram, and on YouTube.

 

 

About Hunt Brothers Pizza

 

Hunt Brothers Pizza is the nation’s largest brand of made-to-order pizza in the convenience store industry and has sponsored Harvick for years in the NASCAR Xfinity Series and NASCAR Camping World Truck Series. Hunt Brothers Pizza joined Harvick full-time in the NASCAR Cup Series in 2019 and has been a mainstay in NASCAR’s premier division ever since. With more than 7,800 locations in 30 states, Hunt Brothers Pizza offers original and thin-crust pizzas available as a grab-and-go Hunk, perfect for today’s on-the-go lifestyle or as a customizable whole pizza that is an exceptional value with All Toppings No Extra Charge®. Celebrating 30 years of serving great pizza to convenience store shoppers through its store partners, Hunt Brothers Pizza is headquartered in Nashville, Tennessee, and is family-owned and operated. To find a Hunt Brothers Pizza location near you, download the app by visiting app.HuntBrothersPizza.com.

 

How to Enter

 

The custom-branded, ultra-fast scanning Flowcode provides Hunt Brothers Pizza with an interactive activation. Just by opening up a smart phone’s camera and scanning the hood of Harvick’s No. 4 Hunt Brothers Pizza Ford Mustang whenever it’s prominently featured during FOX’s broadcast of the 400-lap race will give users a “Scan to Win” experience with instant and direct access to win prizes. 

 

The grand prize is two tickets to a NASCAR Cup Series race of the winner’s choosing during the 2021 or 2022 season. 

 

Twelve additional winners will receive a fan pack loaded with Harvick and Hunt Brothers Pizza merchandise including T-shirts, hats, floor mats, racing flags and koozies.