Monday, December 30, 2019

Busch Beer - Title Sponsor for The Clash

Busch Beer - Title Sponsor for The Clash

Daytona on Sunday, Feb. 9 at 3 p.m.

Daytona International Speedway and Anheuser-Busch announced that for the first time since 1997, Busch Beer will return as the title sponsor for The Clash At DAYTONA. The exhibition race will return to its original iconic name – Busch Clash At DAYTONA. 

Busch Beer - Title Sponsor for The Clash (#NASCAR)


Anheuser-Busch’s history in NASCAR dates back to 1978, when it sponsored the Busch Pole Award, and the Busch Clash At DAYTONA debuted the following year in 1979. Following the 1997 Busch Clash, Anheuser-Busch continued sponsorship of the exhibition event with its Budweiser brand through 2011. But after a couple of name changes, the legendary race name is now back on this fan-favorite event.

“Busch Beer will forever be linked to the history of The Clash and we are thrilled to welcome them back as we collectively drive excitement for the start of the 2020 season,” Daytona International Speedway President Chip Wile said. “Our brand-loyal fans have been awaiting Busch’s return to The Clash for years and we expect this will rekindle memories and help set the stage for the next generation of NASCAR fans.”

The Busch Clash (3 p.m. ET on FS1, MRN Radio and SiriusXM NASCAR Radio) will return in 2020 as a 75-lap/187.5-mile exhibition event featuring 20 drivers. The exclusive field is limited to 2019 Busch Pole Award winners; past Busch Clash champions who competed full-time in 2019; former DAYTONA 500 champions who competed full-time in 2019; former DAYTONA 500 pole winners who competed full-time in 2019 and 2019 NASCAR Cup Series Playoff drivers.

“Becoming a NASCAR Cup Series Premier Partner afforded us the opportunity to evolve our presence in the sport, and authentically connect our deep-rooted history in NASCAR to its future,” said Nick Kelly, vice president partnerships, beer category and community, Anheuser-Busch. “We’re looking forward to enjoying the Busch Clash with all the fans who’ve waited, and asked, for the return of the original race name.”

The return of the Busch Clash At DAYTONA highlights Busch Beer’s position as a NASCAR Cup Series Premier Partner, announced earlier this month. As a Premier Partner, Busch Beer, will continue to activate across the sport through its exclusive sponsorship of the Busch Pole Award and will be featured prominently in multiple platforms across the sport, including integrations in broadcast, NASCAR digital and social channels, in-market promotions and at-track activations. Busch Beer is joined as a NASCAR Cup Series Premier Partner by Coca-Cola, GEICO and Xfinity.

Tickets for the 2020 DAYTONA 500 and all Daytona International Speedway events can be purchased online at here or by calling 1-800-PITSHOP.

Fans can stay connected with Daytona International Speedway on:

You can also download the mobile app for the latest Speedway news throughout the season.


Daytona International Speedway is the home of "The Great American Race" – the DAYTONA 500. Though the season-opening NASCAR Cup Series event garners most of the attention – as well as the largest audience in motorsports - the approximately 500-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of "World Center of Racing." In addition to nine major weekends of racing activity, rarely a week goes by that the Speedway grounds are not used for events that include civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.

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Sunday, December 29, 2019

Snocross Makes its Debut at The Flat Track to Kick Off 2020

Snocross Makes its Debut at The Flat Track to Kick Off 2020

The Eastern Snocross Tour will kick off the action-packed 2020 lineup at The Flat Track, which also includes American Flat Track, Granite State Legends Cars and the USAC Dirt Midget Association 

The Eastern Snocross Tour will kick off the action-packed 2020 lineup - #NASCAR

The Flat Track at New Hampshire Motor Speedway will kick off its 2020 season in the height of the New England winter with an action-packed snocross event. The Eastern Snocross Tour will make its debut on the snow-covered dirt track when it rips into Loudon February 15-16, marking the first ever winter event on The Flat Track.

"We're looking forward to a full season of racing on our newest racing surface, The Flat Track," said David McGrath, executive vice president and general manager of New Hampshire Motor Speedway. "As New Englanders, we all know the cold and the snow is inevitable, and many of our fans already embrace the winter months by riding snowmobiles throughout the state. The Flat Track's lineup will give them another reason to love racing at New Hampshire Motor Speedway."

This two-day event will be round three of seven in the Eastern Snocross Tour Championship sanctioned by International Snowmobile Racing. Pro riders from around the east coast and beyond will compete in two qualifying rounds prior to the final event, which will be under the lights on Saturday, February 15. The course will include a 100-foot frontstretch triple with a rhythm section on the backstretch that will have the fans on their feet. Youth divisions will also take to the track with riders starting as young as six years old.

Once the snow melts and New Englanders take their motorcycles out of winter storage, the Laconia Short Track, sanctioned by American Flat Track, will return on Saturday, June 13 to kick off Motorcycle Week at NHMS, which continues through Saturday, June 20. 


Friday Night Dirt Duels presented by New England Racing Fuel will kick off the NASCAR Cup Series Foxwoods Resort Casino 301 race weekend on Friday, July 17 headlined by the Granite State Legends Cars and the USAC Dirt Midget Association, featuring a night of short track racing on the dirt with NASCAR stars.

The USAC Dirt Midget Association will race on The Flat Track for a second time in 2020 on Friday, September 11 during Full Throttle Fall Weekend with additional events being announced at a later date.

The Flat Track is the first track to be built in New England in the last 25 years. Crews turned roughly 186,095 square feet of ground and 3,000 tons of clay to build the 0.25-mile track which first opened in June 2019. The Flat Track, located directly behind the North East Motor Sports Museum, is the fourth racing surface on New Hampshire Motor Speedway's 1,200 acre property, which already includes the famed 1.058-mile NASCAR oval, 1.6-mile road course and a 0.25-mile mini-oval.

For ticket information for all events at The Flat Track, including the February 15-16, 2020 Eastern Snocross Tour, the June 13, 2020 Laconia Short Track, the July 17, 2020 Friday Night Dirt Duels presented by New England Racing Fuel and the September 11, 2020, visit New Hampshire Motor Speedway's website at NHMS.com or call Fan Relations at (603) 783-4931.

About the Eastern Snocross Tour

The Eastern Snocross Tour was formed by a handful of industry veterans in the fall of 2019. Led by owner Bruce Gaspardi Sr., a respected powersports dealer from western Massachusetts and longtime snocross supporter, the new series is striving to keep this sport alive here in the northeast. For the latest series news, follow Facebook.com/ESXT28.

About American Flat Track

American Flat Track is the world's premier dirt track motorcycle racing series and one of the longest-running championships in the history of motorsports. Sanctioned by AMA Pro Racing in Daytona Beach, Fla., the series is highly regarded as the most competitive form of dirt track motorcycle racing on the globe. For more information on American Flat Track, please visit http://www.AmericanFlatTrack.com, like us on Facebook, follow us on Twitter, check us out on Instagram, live stream the events at FansChoice.TV and catch all the American Flat Track racing action on NBCSN.

About the Granite State Legends

The Granite State Legends Road Course and Oval Series run as part of the U.S. Legend Cars International. Legend car racing is one of the fastest growing and most affordable types of American motorsports powered by a motorcycle engine and resembles the legendary American automobiles of the 1930s and '40s. Drivers range in age from 12 to 65+ years old. To learn more, visit NHMS.com and click on Local Racing.

About the USAC Dirt Midget Association

The series was formed after seeing a need to bring affordable dirt midget racing back to the Northeast area. The USAC DMA offers a great way to race top notch racecars while keeping a budget friendly division top priority. The series has a very diverse group of drivers and car owners from rookies to seasoned veterans from all disciplines of racing. To learn more about the USAC Dirt Midget Association, please visit the series website at USACDMA.com or on Facebook


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