Friday, January 27, 2023

Win the Travis Pastrana Race Day Experience

#Win the Travis Pastrana Race Day Experience

You Can Win a VIP #NASCAR Experience

Win the Travis Pastrana Race Day Experience


Wow – you have nine days left to enter to win the ‘Travis Pastrana Race Day Experience’ Sweepstakes. It is very easy to enter.


Click Here to Enter


What can you Win?



One winner will receive the below items (collectively, the “Prize”):
  • · Attendance at Daytona 500 from February 17-20, 2023 in Daytona Beach, Florida
  • · Two (2) VIP tickets to attend the Daytona 500 in Daytona, Florida on February 18th and 19th, 2023, including access to exclusive team and garage areas!
  • · One (1) hotel room for three (3) nights at the Best Western International Speedway located in Daytona Beach, Florida
  • · $1,500 cash to be used toward travel to the event, meals, and other expenses
  • · VIP experience to meet and greet Travis Pastrana, including signed Pastrana merchandise

The Approximate Retail Value (“ARV”) of Prize is $5,000.


The “BRCC’s Travis Pastrana Race Day Experience Sweepstakes" begins on or about January 25, 2023 at 11:00 AM Mountain Time and ends on February 6, 2023 at 11:59 PM Mountain Time ("Promotional Period"). Sponsor’s time keeping device is the official clock of the Promotion. The Promotion is sponsored, administered, and fulfilled by Black Rifle Coffee Company LLC



Click Here for the Official Rules


If you win – will you take NASCAR Race Mom with you?


Remember you can not win if you do not enter


Thursday, January 19, 2023

Gener8tor Skills to Accelerate Todd Gilliland

Gener8tor Skills to Accelerate Todd Gilliland in 2023

New Partner Helps People Achieve Their Goals

Gener8tor Skills to Accelerate Todd Gilliland in 2023


Todd Gilliland will help welcome new partner gener8tor Skills Accelerator to Front Row Motorsports (FRM) and the NASCAR Cup Series as a supporter of the No. 38 Ford Mustang Ford team. The Madison, Wisconsin-based company will be the primary partner of Gilliland and the team beginning at The Clash at the Los Angeles Memorial Coliseum on Sunday, February 5 and be the livery on the No. 38 Ford Mustang during “The Great American Race,” the Daytona 500.


Gilliland will also carry the gener8tor Skills Accelerator scheme at the Chicago Street Race on Sunday, July 2 and at the Indianapolis Motor Speedway Road Course on Sunday, August 13.


Gener8tor Skills Accelerator will be working with Gilliland and FRM throughout the season to introduce fans to their service- a free virtual skill-training program where participants receive one-on-one support to achieve their goals. Gener8tor Skills Accelerator was founded in the summer of 2020 to help those who have lost jobs or are struggling to find employment because of the COVID crisis. The program builds confidence with coaching and support to achieve your desired goals.


“Gener8tor Skills Accelerator is a perfect tool for those passionate NASCAR fans who may be looking for a job in high-demand roles or for those working remotely with companies across the country,” said Cole Shearer, Vice President, gener8tor Skills Accelerator. “We offer various free programs for fans to take advantage of and our partnership with Todd and Front Row Motorsports will help us connect to fans and educate them about all our programs.”


The partnership will include the primary race events, but also social media posts by Gilliland who will promote the accelerator programs. FRM will also work with generator Skills Accelerator to connect business-to-business opportunities with its family of partners.


“It’s awesome any time you can introduce a new company to NASCAR and at the same time introduce the new company to the fans,” said Gilliland. “There is no bigger platform than The Clash and the Daytona 500 to kickoff this partnership. I’m eager to get started to ready to help spread the message and start helping people.”


Fans can learn more about gener8tor and the gener8tor Skills Accelerator programs online at



Tuesday, January 17, 2023

Busch, Reddick and Cindric Complete First Day of Goodyear Tire Test

Busch, Reddick and Cindric Complete First Day of Goodyear Tire Test

Then Take in Some Downtown Austin Culture

Busch, Reddick and Cindric Complete First Day of Goodyear Tire Test - #NASCAR


Kyle Busch, Tyler Reddick and Austin Cindric officially got the 2023 NASCAR Cup Series (NCS) preseason underway Monday with a two-day Goodyear Tire test at Circuit of The Americas (COTA). Reddick and Cindric also got a step on the competition for Texas fashion when they return for the March 26 EchoPark Automotive Grand Prix.


The opening day of the Goodyear Tire test was highlighted by the fresh looks of Busch and Reddick, who open this season with new teams, car numbers and engine manufacturers, as well as Cindric looking to build off last season’s rookie-of-the-year campaign with Team Penske.


Busch was behind the wheel of the No. 8 Chevrolet for Richard Childress Racing (RCR) after spending 15 seasons with Joe Gibbs Racing driving the No. 18 Toyota. Ironically, it was the No. 8 RCR entry that Reddick departed after three seasons to settle in the No. 45 Toyota Camry TRD with 23XI Racing.


TEST DAY EXCERPTS (Click link above for full audio files of the interviews):

  • Busch (on last year’s race and fan support in the market): “The fans here have been really great and been able to come out and support the NASCAR ranks. It’s been really, really cool to see that and seeing a lot of people in the suites and in the grandstands. We need that support. We need the fans’ support to be able to come out here and put on a good show. I think last year’s show was one of the best ones we had for much of the year. There was a lot made of that last lap and all the great racing that was going on.”
  • Reddick (on the first day of the test): “Here at COTA, it’s always a blast. It’s one of the most fun racetracks from a driver’s perspective just racing the surface itself. It’s a really challenging racetrack but certainly for me this team waited a long time to get to the track. Thankfully this tire test was on the schedule for us, and we were able to come out here thanks to Goodyear and take our first laps in a Toyota Camry TRD. For a first day, it went really well. We learned a good bit about how the differences of the car and excited to see how tomorrow goes and hopefully we can learn some more.”
  • Cindric: “Our cars its quite challenging; there is tire wear, the layout is a bit challenging, but you actually don’t run the conventional lines. You use a lot of the runoff. From a bird’s eye view, you kind of have to know the line to take, it’s not very intuitive on where to go. … You can be distracted visually by different lines or paint because you go up the hill and the esses and it’s just massive expanse of asphalt, but you have to do something with it. You have to keep inside the track and inside the curbs and not upset the car. So there’s quite a lot of areas on the racetrack that are that way which I feel like for me makes it fairly unique. In my opinion, fairly European-style circuit compared to some of the other road courses we have state side. I don’t think we get that in too many tracks we go to.”

Following Monday’s first day of the test, Reddick and Cindric were hosted by NASCAR at COTA Executive Director Bryan Hammond at downtown Austin’s Maufrais specialty shop to select and customize their own cowboy hats. Reddick chose a natural-colored Stetson 20x Beaver fur felt with a classic pinch front and a hair-on-hide band with silver pheasant and partridge feathers. Cindric went with a Dunn-colored Stetson 40x Beaver fur felt hat shaped with a pinched front. He customized it with a Western-style hitched horse band with a Reeves pheasant feather and had it torched to give it a worn-in look. Both also got their initials on the underside of their hats.


The trio returned to the track today to complete the second and final day of the tire test on the 20-turn, 3.41-mile permanent road course.



source: NASCAR at COTA Media

Monday, January 16, 2023

Congratulations Mr. & Mrs. Todd Giilliland

Congratulations Mr. & Mrs. Todd Giilliland


Todd Gilliland has proposed to his girlfriend, Marissa Holmes, during a trip to the Bahamas. Therefore, it only seems fitting that they marry in the Bahamas. 


Marissa Holmes became Mrs. Todd Gilliland on 01/14/2023. Congratulations to this young #NASCAR Couple. 



Sunday, January 15, 2023

Kevin Harvick’s ‘Busch Light Win the Purse’ #Sweepstakes

Kevin Harvick’s ‘Busch Light Win the Purse’ #Sweepstakes

If Harvick Wins the Daytona 500 – You Could Win $2,000,000

Kevin Harvick’s ‘Busch Light Win the Purse’ #Sweepstakes


It's time to put it all on the line for Kevin Harvick's  final Daytona 500, 4 REAL.


So, Busch is giving away $2 MILLION if Kevin wins. Yup, you read that right - You want to secure the bag?


Click Here to Enter


Harvick won the Daytona 500 on February 18, 2007. The race was decided by a green-white-checker finish with two extra laps added for a total of 202 laps and 505 miles (813 km). Mark Martin came in second.


Additionally, Kevin garnished a Cup win at the Daytona International Speedway on July 4, 2010.


I know that NASCAR Race Mom will be rooting for Kevin Harvick as he competes in his last Daytona 500 on Sunday, February 19, 2023 @ 1:30 PM. Remember, you can not win if you do not enter.


This sweepstakes ends on 02/18/2023.


Kevin Harvick’s ‘Busch Light Win the Purse’ #Sweepstakes



Saturday, January 14, 2023

Talladega Superspeedway Honored

Talladega Superspeedway Honored

Three Awards During NASCAR Safety and Operations Summit

Talladega Superspeedway Honored - Three Awards During #NASCAR Safety and Operations Summit


Talladega Superspeedway, NASCAR’s Most Competitive and fan-friendly track, were honored this week with three coveted awards during the annual NASCAR Safety and Operations Summit in Concord, NC.


Dr. Bobby R. Lewis was presented the Excellence in Track Services Award for his more than 27-year career as Medical Director for Talladega Superspeedway Emergency Services while Courtney Carruba received the 2022 Nursing Director of the Year Award. In addition, the 2022 Teamwork Award was presented to the Talladega Superspeedway Infield Care Center staff.


The 2.66-mile venue hosts two exciting NASCAR weekends each year, featuring the GEICO 500 in the spring and the YellaWood 500 in the fall – both drawing more than 100,000 fans from all 50 states and 22 countries. The 2023 season at the 33-degree-banked track kicks off a tripleheader weekend, April 22-23, with the GEICO 500.


The Excellence in Track Services Award recognizes any individual who has made significant contributions to the improvement of track services at a single track over the course of a career spanning 10 years or more. Lewis, DMD, MD, is Associate Professor and Vice Chair for Clinical Operations for the Department of Emergency Medicine, University of Alabama School of Medicine, Birmingham, Ala. He has been involved with medical services at the superspeedway since 1981 as a member of LifeSaver Helicopter Crew before becoming Medical Director for TSS in 1995.


Carruba, from Hoover, AL, has worked for the Talladega Superspeedway for 20 years and started with the LifeSaver crew, and has been the Nursing Director for five years at the iconic venue. Her tenacity starts with thorough pre-event preparation and continues by arriving early for set-up day, which includes helping colleagues and the NASCAR industry during the event. Always smiling, Carruba’s positive attitude shapes the event weekend for her care center team, patients, and NASCAR.


Talladega Superspeedway Honored - Three Awards During #NASCAR Safety and Operations Summit


The Teamwork Award defines teamwork as “a cooperative or coordinated effort on the part of a group of persons acting together as a team or in the interests of a common cause.” Talladega Superspeedway’s exceptional group of medical professionals worked consistently together, knowing each other’s part and doing it with purpose.


NASCAR Craftsman Truck Series driver Jordan Anderson, who relied on the TSS Emergency Services team after an on-track accident last October, was on hand during the awards presentations and gave each member of the TSS team a “hug,” as a gesture of thanks for what they do. Randy Ballard, RN, CRNA, is the track’s Emergency Services Manager.


These incredible individuals will be back at Talladega Superspeedway for the upcoming GEICO 500 weekend. It will feature a trio of races, including a Saturday (April 22) doubleheader – the General Tire 200 for the ARCA Menards Series and the Ag-Pro 300 for the NASCAR Xfinity Series – before culminating with the Sunday (April 23) the NASCAR Cup Series GEICO 500.



source: NASCAR Media

Friday, January 13, 2023

Kevin Harvick To Retire at End of 2023 Season

Kevin Harvick To Retire at End of 2023 Season

The Closer’ Will Close a NASCAR Cup Series Career Spanning More Than Two Decades

Kevin Harvick To Retire at End of 2023 Season


The 2023 season will be Kevin Harvick’s 23rd and final year as a NASCAR Cup Series driver. The 47-year-old racer will retire after the season finale Nov. 5 at Phoenix Raceway.


Known as “The Closer,” Harvick begins his last season in NASCAR’s premier division tied for ninth on the Cup Series’ all-time win list with 60 point-paying victories. He is only 99 laps shy of leading a staggering 16,000 laps in his career – one of only 11 drivers in the history of the sport to do so – and the Bakersfield, California-native is slated to make his 800th career Cup Series start April 23 at Talladega (Ala.) Superspeedway.


“There is absolutely nothing else in the world that I enjoy doing more than going to the racetrack, and I’m genuinely looking forward to this season,” said Harvick, driver of the No. 4 Ford Mustang for Stewart-Haas Racing. “But as I’ve gone through the years, I knew there would come a day where I had to make a decision. When would it be time to step away from the car?


“I’ve sought out people and picked their brains. When I asked them when they knew it was the right time, they said it’ll just happen, and you’ll realize that’s the right moment. You’ll make a plan and decide when it’s your last year.


“It’s definitely been hard to understand when that right moment is because we’ve been so fortunate to run well. But sometimes there are just other things going on that become more important and, for me, that time has come.”


Harvick’s decision to make the 2023 season his last comes as the father of two eyes more family time. Together with wife, DeLana,  they’ll continue to visit racetracks, but Harvick won’t be wearing a firesuit. His 10-year-old son, Keelan, is an avid karter who races internationally, and his 5-year-old daughter, Piper, is already following in the family’s tire tracks, wheeling a go-kart of her own.


Harvick Family - DeLana, Keelan, Kevin, & Piper


“In the last year, I think I’ve seen Keelan race three times while he’s been in Europe. I go to the go-kart track with Piper and she makes twice as many strides in a day while I’m there than she would in a day when I’m not there. It takes a lot of time to organize the level of racing they’re doing, and to be around that is important to me,” Harvick said.


Karting is where Harvick’s career began. He was five when he first started racing in and around Southern California. Twenty years later, after competing and winning on the NASCAR Southwest Tour, earning the 1998 NASCAR Winston West championship, advancing to the NASCAR Truck Series and then the NASCAR Xfinity Series, Harvick was in Cup. However, it was under incredibly trying circumstances and immense pressure.


A 25-year-old Harvick was thrust into the national spotlight and tabbed to do the impossible – fill the void left by the passing of the sport’s icon, Dale Earnhardt. A crash on the final lap of the 2001 Daytona 500 had taken Earnhardt’s life. In the midst of great personal sorrow, team owner Richard Childress needed to steady his organization. He chose Harvick, an up-and-coming racer who had a breakout season in 2000 by winning three races for his team in the second-tier Busch Series, known today as the Xfinity Series.


The No. 3, made famous by Earnhardt, was changed to the No. 29, and Harvick made his Cup Series debut on Feb. 25 at North Carolina Speedway in Rockingham. Harvick started 36th that Sunday at Rockingham, but rain washed over the track just 51 laps into the 393-lap race. The race resumed at 11 a.m. ET on Monday, whereupon Harvick drove to a solid 14th-place finish. He then traveled to Las Vegas on Tuesday, got married on Wednesday, and was back in a racecar on Friday, competing in both the Xfinity Series and Cup Series events at Las Vegas Motor Speedway. After finishing eighth on Sunday to score his first career top-10 in the Cup Series, Harvick headed to Atlanta Motor Speedway where on March 11, 2001 the first of his 60 Cup Series wins was secured in just his third career start.


“Dale’s passing changed our sport forever, and it changed my life forever and the direction it took. It took me a long time to really get comfortable to really even think about things that happened that day,” Harvick said.


“Looking back on it now, you realize the importance of getting in the Cup car, and then we wound up winning my first race at Atlanta in the 29 car after Dale’s death. The significance and the importance of keeping that car on the racetrack and winning that race early at Atlanta – knowing now what it meant to the sport, and just that moment in general of being able to carry on, was so important.”


Wise beyond his age, Harvick was able to compartmentalize and perform. In addition to running the remainder of the Cup Series schedule and winning again on July 15 at Chicagoland Speedway in Joliet, Illinois, Harvick ran the entire Xfinity Series schedule, winning five races and cruising to the championship.


“We just found a way to make it work, and that’s what we did all year long,” said Harvick, who won a second Xfinity Series title in 2006, again running the full Cup and Xfinity schedules.


Making it work is what Harvick has done throughout his career. This was evident from day one at Stewart-Haas Racing,  where he joined the team in December 2013 after spending 14 seasons with Childress.


Teamed with crew chief Rodney Childers, Harvick came out of the gate strong and never let up. It began with a dominating preseason test at Charlotte (N.C.) Motor Speedway and ended with an emphatic victory in the season finale at Homestead-Miami Speedway that earned Harvick his long coveted Cup Series championship.


Today, Harvick and Childers are the longest-tenured active driver-crew chief pairing in the Cup Series garage, a 10-year partnership that has netted 37 points-paying wins.


“Rodney and I are pretty much the same age with very similar backgrounds, as far as racing goes. But we’re kind of opposites in that he’s very calm, cool and quiet, and I’m kind of rambunctious and full of excitement. That pairing has brought a lot of respect just because I know his demeanor, he knows my demeanor, and it’s a good balance in the middle,” Harvick said.


“We know each of us can do the job, and we believe in that and each other, and a lot of that comes down to conversations, being able to communicate. We communicate well, and that’s what makes a good pairing – being able to talk and communicate and put those conversations into action. And when you’re wrong, understanding when you’re wrong, and working through that and not have anybody’s feelings get hurt and start pointing fingers That’s what’s made it work.”


The command Harvick has shown behind the wheel and outside of the racecar was one of the main reasons why Tony Stewart, co-owner of Stewart-Haas Racing, wanted Harvick on his race team.


“I competed against Kevin for a long time and I was so happy to finally have him a part of our race team,” said Stewart, the three-time NASCAR Cup Series champion who co-owns Stewart-Haas Racing with Haas Automation founder Gene Haas. “He’s incredibly reliable – consistent and calculated on the track with a drive to always be better. That’s what you want in a teammate. He knows what he needs to be successful, and his will to win helped elevate our entire company.”


Stewart retired as a NASCAR driver at the end of the 2016 season. His hope for Harvick’s final season is sanguine and straightforward.


“I want Kevin to savor every lap this season, to compete like hell and to take it all in. He’s made all of us at Stewart-Haas Racing incredibly proud and we want to make his last season his best season.”


Harvick’s final season kicks off with the non-points Busch Light Clash at the Coliseum Feb. 4-5 at the Los Angeles Memorial Coliseum before the official start of the 2023 campaign with the 65th annual Daytona 500 Feb. 19 at Daytona (Fla.) International Speedway.


Kevin Harvick NASCAR Cup Series #4

Twitter @KevinHarvick
Instagram @kevinharvick
Facebook @KevinHarvick


source: NASCAR Media

Thursday, January 12, 2023

Ashton Torgerson, Ejected Racer Healing Well

Ashton Torgerson, Ejected Racer Healing Well

Scary Chili Bowl Crash

Ashton Torgerson, Ejected Racer Healing Well


Ashton Torgerson was involved in the wreck, and fans watched his car flip several times. The 16-year-old Oregon native was ejected from the car. Medical personnel rushed over to him, and he was taken to a hospital.


"Ashton is awake and alert at the hospital. He has feeling in hands and feet and has passed his tests so far," the company said in a tweet. "He’s now going into scans. We will continue to keep you posted." Petersen Media, who does PR for Torgerson Racing, offered an update on Torgerson.



source: Fox News 

Saturday, January 7, 2023

Familiar Names Complete Stewart-Haas Racing’s 2023 Crew Chief Lineup in Cup and Xfinity

Familiar Names Complete Stewart-Haas Racing’s 2023 Crew Chief Lineup in Cup and Xfinity

Chad Johnston Returns to SHR as Crew Chief for Ryan Preece and No. 41 Cup Team; Jonathan Toney Promoted to Crew Chief for Cole Custer and No. 00 Xfinity Team

While the 2023 crew chief lineup for Stewart-Haas Racing (SHR) remains mostly intact from last year, two familiar names join the crew chief ranks for the team’s 15th NASCAR season.



Chad Johnston, who served as crew chief for driver and team co-owner Tony Stewart in 2014-2015, has returned to SHR to be the crew chief for driver Ryan Preece and the No. 41 team in the NASCAR Cup Series. And with SHR’s expanded two-car effort in the NASCAR Xfinity Series, Jonathan Toney has been promoted from engineer to crew chief for driver Cole Custer and the No. 00 team.


“In Chad Johnston and Jonathan Toney, we’ve got two guys who are hungry to win that also bring a lot of smarts and experience to each of their roles,” said Greg Zipadelli, chief competition officer, SHR. “Both are very familiar with our program and our people.


“It’s great to have Chad back with our race team. A lot of the people he worked with when he was here before are still here today, and he already has a rapport with Ryan Preece. Chad fits in seamlessly and has a tremendous work ethic.



“Jonathan has been a workhorse and his fingerprints are on a lot of the success this team has enjoyed. He’s been here since the very beginning and knows this place inside and out. Jonathan has definitely earned this opportunity and all of us are proud to see him take on this new role.”


Johnston is from Cayuga, Indiana, and graduated from Indiana State University in 2003 with a degree in mechanical engineering. Before his first stint at SHR, Johnston spent 2004-2005 in the NASCAR Truck Series. He moved to Cup in 2006 with Evernham Motorsports and stayed there until 2009 when he joined Michael Waltrip Racing. It was there in 2011 when Johnston was promoted from engineer to crew chief for driver Martin Truex Jr. The two were paired for 95 races, earning a win, two poles, 17 top-fives and 43 top-10s, numbers that earned Johnston his first stint at SHR. After working with Stewart for two seasons, Johnston was recruited by team owner Chip Ganassi to be the crew chief for driver Kyle Larson in 2016. In five seasons with Ganassi, Johnston and Larson won six races together. Johnston returned to the Truck Series in 2021 with David Gilliland Racing and it’s where he first worked with Preece, winning a Truck Series race with him at Nashville (Tenn.) Superspeedway in 2021.


Toney is one of the most tenured members of SHR. The Newton, North Carolina-native joined Haas CNC Racing in December 2003, five years before Stewart partnered with Haas Automation founder Gene Haas to form SHR on the underpinnings of Haas CNC Racing. Toney is a 1996 graduate of the University of North Carolina-Charlotte and, like Johnston, holds a mechanical engineering degree. Toney was the lead engineer for Stewart and the No. 14 team from 2009 through 2012, helping secure Stewart his third NASCAR Cup Series championship in 2011 and the first for SHR. Toney remained an engineer at SHR, assisting the organization across its Cup and Xfinity Series programs, spending considerable time with Custer during his three previous years in the Xfinity Series from 2017 through 2019. The 2023 season marks Toney’s first as a crew chief.


The rest of SHR’s crew chief lineup remains unchanged across its Cup and Xfinity Series teams.

Rodney Childers, crew chief for the No. 4 team, will begin his 10th year atop the pit box for driver Kevin Harvick. The Harvick/Childers duo is the longest-tenured active driver-crew chief pairing in the NASCAR Cup Series garage, a partnership that has netted 37 points-paying wins and the 2014 championship.


John Klausmeier remains the crew chief for the No. 14 team and Chase Briscoe. Klausmeier helped Briscoe secure the 2021 NASCAR Cup Series rookie-of-the-year title and he delivered Briscoe a victory in just the driver’s 40th career start – March 13, 2022 at Phoenix Raceway. The 2023 season will mark Klausmeier’s sixth season as a crew chief, all of which have come with SHR (2018-2019 with driver Aric Almirola and 2020 with driver Clint Bowyer).


Drew Blickensderfer took over as crew chief for Almirola and the No. 10 team in 2022 and he returns in 2023. It will mark his third full season being paired with Almirola. Blickensderfer served as his crew chief while they were together at Richard Petty Motorsports for the last few races of 2016 and then all of 2017 before Almirola departed for SHR in 2018.


Richard Boswell has been the main steward of SHR’s Xfinity Series program since its inception in 2017 and he will continue in that capacity in 2023. He will again serve as crew chief for driver Riley Herbst and the No. 98 team. Boswell has been the crew chief for nine of SHR’s 21 Xfinity Series wins and has placed his driver in the NASCAR Playoffs for four straight seasons (2019-2020 with Briscoe and 2021-2022 with Herbst).



Friday, January 6, 2023

Richard Childress and Jeff Broin Purchase Carolina Cowboys

Richard Childress and Jeff Broin Purchase Carolina Cowboys

Professional Bull Riders (PBR) Team Series

Richard Childress and Jeff Broin Purchase Carolina Cowboys


Richard Childress, chairman and chief executive officer of Richard Childress Racing,  and Jeff Broin, founder and chief executive officer of POET, have purchased the Carolina Cowboys, announced today in conjunction with the Professional Bull Riders (PBR). The PBR Team Series, which kicks off its sophomore season in July, is an elite eight-team league featuring the world’s top bull riders competing in five-on-five bull riding games. The league’s 11-event debut campaign concluded last November with its first champion crowned in Las Vegas.


In the 2022 season, the Carolina Cowboys had been held by PBR and operated by Richard Childress Racing (RCR) with Daytona 500 winner Austin Dillon as Team General Manager. RCR’s operational agreement included an option to purchase the team, which Childress personally exercised following the successful inaugural season, partnering in the deal with entrepreneur and agriculturalist Jeff Broin, the founder and CEO of bioprocessing giant POET, the world’s largest biofuel producer, and his wife Tammie. Broin and RCR have a longstanding partnership through NASCAR and worked together to upgrade the league to 15% bioethanol.


“I’ve always been a fan of the Western lifestyle, but the new teams concept kicks up the excitement and has proven in its inaugural year to be a strong step forward for the future of bull riding,” said Richard Childress. “I couldn’t be prouder to continue to build the Carolina Cowboys alongside Austin Dillon,  Jeff Broin, our partners and fans.”


“Agriculture is at the core of all we do at POET and has always been my life’s passion, and I’m excited about this opportunity to be involved as an owner in a sport with deep agricultural roots,” said Broin. “PBR is a dynamic sport with tremendous potential, and I’m looking forward to growing POET’s partnership with both the Carolina Cowboys and the PBR Team Series as it evolves.”


In addition to producing farm-based, renewable biofuel at its 33 bioprocessing facilities across the Midwest, POET also produces a suite of plant-based bioproducts, including Dakota Gold high-protein animal feed.


“The inaugural PBR Team Series season exceeded our expectations: broadcasts on CBS reached more than 11.5 million viewers and the events drew more than 190,000 attendees,” said PBR CEO and Commissioner Sean Gleason. “Our incredible group of owners driving this success has now grown even stronger. We’ve already benefitted from the leadership and operational excellence Richard Childress and Austin Dillon have brought to the Carolina Cowboys, which now becomes a full ownership position in partnership with Jeff Broin, using the sport to promote American-made bioproducts. We are equally excited about Heath Freeman’s entry into team ownership, including his expertise in hospitality, media and entertainment. Both of these new owners create significant strategic opportunity for PBR Teams heading into our second season which will start in July.”


The CBS Television Network, Paramount+, CBS Sports Network or Pluto TV will carry all 11 games in the 2023 Teams regular season, as well as the three-day playoff and championship event November 4-6 from T-Mobile Arena in Las Vegas.


Austin Dillon poses with his grandfather and team owner, Richard Childress,
after winning the pole position June 29 at Chicagoland Speedway


About the PBR (Professional Bull Riders) Team Series:

The PBR Team Series is an elite new league featuring the world’s top bull riders competing on teams in five-on-five bull riding games during an 11-event season beginning in July and culminating in a team championship at T-Mobile Arena in Las Vegas November 4-6. During the 2022 season, each of the eight teams representing teams in Austin, TX; Fort Worth, TX; Glendale, AZ; Kansas City, MO; Nashville, TN; Oklahoma City, OK; Ridgedale, MO; and Winston-Salem, NC hosted a three-day homestand with additional neutral site games in Cheyenne, WY and Anaheim, CA. To determine team rosters, the league held a rider draft on May 23 prior to start of the 2022 season among any bull riders who declared for the draft during a league eligibility window.


The PBR Team Series builds on the existing structure of professional bull riding with the same basic rules for judging and scoring qualified 8-second bull rides. Events are staged in a tournament-style format with all teams competing in head-to-head matchups against a different opponent each day. Each game features five riders per team squaring off against another team. Full team rosters are comprised of seven riders on the core roster and three practice squad members. The team with the highest aggregate score of qualified rides among its riders is declared the winner of each game. The event winner is the team with the most game wins across an event.


All PBR Team Series events are carried on either the CBS Television Network, streamed live on Paramount+, CBS Sports Network, or RidePass on Pluto TV.



source: NASCAR Media