Friday, January 19, 2018

Coca-Cola Refreshes Partnerships with NASCAR & ISC

Coca-Cola Refreshes Partnerships with NASCAR & ISC

Renewed Partnerships Build Upon Coca-Cola’s 50-Year History in NASCAR; Coca-Cola Continues as ‘Official Soft Drink of NASCAR’; Most Poured Soft Drink Across NASCAR-Sanctioned tracks


Coca-Cola Refreshes Partnerships with #NASCAR & ISC

Coca-Cola, International Speedway Corporation (ISC)  and NASCAR today announced an extension to each of its long-standing partnerships through 2023. Coca-Cola, an iconic global brand, will continue its deep-rooted history in the sport by engaging racing fans across NASCAR’s three national series and twelve ISC-operated race tracks.

The first-of-its kind integrated agreement is designed to deliver value to Coca-Cola across both the sanctioning body and ISC properties. Building on a 50-year relationship in the sport, Coca-Cola utilizes an immersive marketing approach to engage fans, customers and employees across virtually every facet of the NASCAR ecosystem. The strategy has resulted in Coca-Cola being one of the most recognized sponsors in the sport (according to the 2017 NASCAR sponsor loyalty survey conducted for SportsBusiness Journal/Daily by Turnkey Sports & Entertainment).

"We’re elated to announce an extension to this winning formula," said Stuart Kronauge, SVP of Marketing & Business Unit President of USA Operations, The Coca-Cola Company. "The association with NASCAR, iconic tracks across the country, the Coca-Cola 600 and the Coca-Cola 400, and the drivers of the Coca-Cola Racing Family creates an ideal relationship between the brands, the sport and fans. It allows for a fully integrated experience that connects Coca-Cola with NASCAR fans at every level – locally, nationally, at the track, in store, at home and elsewhere."

Coca-Cola Refreshes Partnerships with #NASCAR & ISCWhile Coca-Cola has been involved with stock car racing for 50 years, the brand became an Official Partner of NASCAR in 1998. The extended agreement furthers Coca-Cola’s position as the "Official Soft Drink of NASCAR."



Additionally, a signature part of the brand’s marketing strategy is the Coca-Cola Racing Family – a group of top drivers that includes:

The Coca-Cola Racing Family, which has been around for nearly 20 years, makes appearances and is featured in advertising, promotions and packaging.

"Our continued partnership with Coca-Cola is a product of a long history of successful collaboration," said Steve Phelps, EVP and chief global sales and marketing officer, NASCAR. "Partnering with a global company like Coca-Cola puts NASCAR in front of a massive scope of consumers while providing our partners direct engagement with the most brand faithful fan base in sports."

Coca-Cola Refreshes Partnerships with #NASCAR & ISC


The extended relationship with ISC will continue Coca-Cola’s position as the leading soft drink pour across NASCAR-sanctioned tracks. Through partnerships with ISC and Speedway Motorsports, Inc., Coca-Cola will be refreshing fans at 21 race tracks in 2018.

"This renewed relationship highlights how committed Coca-Cola is to engage the most brand loyal fans in sports. Coca-Cola is deeply integrated across our sport, including track pouring rights, race entitlements and relationships with drivers – all adding up to a valued partnership," said Daryl Wolfe, chief sales and partnership officer, NASCAR and ISC. "The company has been a longtime supporter of NASCAR, and we are thrilled to embark on the next expanded phase of our partnership."

A loyal supporter of the U.S. Armed Forces, Coca-Cola honors and recognizes service members at race tracks annually, and in 2017, expanded its support as the presenting sponsor of NASCAR Salutes Refreshed by Coca-Cola. The six-week platform encapsulates the NASCAR industry’s collective expression of respect and gratitude of past and present members of the U.S. Armed Forces. Coca-Cola also partners with NASCAR on Troops to the Track, hosting service members from all military branches at race tracks during the season. 



In 2013, Coca-Cola became the first three-time recipient of the prestigious NASCAR Marketing Achievement Award, emblematic of the brand who best utilizes its sponsorship to engage NASCAR fans.


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New Body Means More Work for JRM, Teams

New Body Means More Work for JRM, Teams In 2017 JR Motorsports won its second NASCAR Xfinity Series championship when rookie William Byron took the winner-take-all race at Homestead-Miami Speedway. 




When NASCAR moved away from the traditional sheet-steel bodies that had adorned NASCAR Xfinity Series cars for three decades, a new dynamic spooled up in fabrication shops around the sport.

Gone were the tried-and-true tricks of the trade, which men like Robert Gee and his son, Robert Jr., spent a lifetime crafting and refining. In its place is a flange-fit body kit that snaps together like the old Revell models many of us spent long hours—and many tubes of model glue—building.

It’s a learning process.

“We’re still learning this new body,” said Mike Bumgarner, race operations manager at JRM. “As long as I’ve been doing this, every new body we get we have to learn. NASCAR has to learn, too.”

At issue now is the addition of the Hawkeye scanner that NASCAR will use to check the new bodies. It’s another new process in a seeming stream of them for the sanctioning body.

“This new Hawkeye scanner they’re using is going to take a few races to get used to and it isn’t just us, it’s everyone,” Bumgarner said.

Back in the old days—which means a period spanning the entirety of JR Motorsports’ presence in the NXS—it was simpler.

“When you’re off (measurements) on a steel body, you can use a little bit of mud here or smooth this out over here...with these new composite bodies, there isn’t any of that,” Bumgarner said. “It is what it is, and that’s the way it’s going to be. When we ran these bodies last year, in those three races, we didn’t have the new scanner. It will take some time to get used to it.”

The new bodies do not allow any tinkering, thanks to NASCAR’s use of patterned areas on the nose, the A, B and C pillars of the greenhouse and the trailing edge of the rear fenders. It has been explained to the teams that any creativity inside these areas will result in bad things from a penalty standpoint.

The process for hanging the bodies on the chassis is relatively unchanged, other than the addition of some brackets at strategic points (in last year’s three-race experiment, there was some initial trouble with refueling when the fender panels bowed in as the can was inserted into the filler neck).


The parameters, however, leave precious little wiggle room. If you don’t pass the scanner, you don’t race, so teams have to be precise in a way that has not been the usual case for the past several years.

Bumgarner said the measurement points are mapped by one of the ubiquitous robot arms that all teams need to have, and if you’re off, you’re in for some rebuilding work. The major pain will be suffered in the body bays when the bodies are initially mounted, putting more pressure on the fab shop in the run-up to the 2018 season.


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Thursday, January 18, 2018

NASCAR Greats and Current Drivers to Appear at the Ninth Annual NASCAR Hall of Fame Induction Ceremony

NASCAR Greats and Current Drivers to Appear at the Ninth Annual NASCAR Hall of Fame Induction Ceremony An exciting weekend is in store for NASCAR fans beginning on Friday, Jan. 19 in Charlotte, North Carolina, featuring the stars of today and the legends of yesteryear.



The weekend will be filled with activities starting on Friday evening with the NASCAR Hall of Fame Class of 2018 Induction Ceremony. The star-studded event will be followed by NASCAR Fan Appreciation Day on Saturday, Jan. 20 at the NASCAR Hall of Fame and will include a one-of-a-kind experience for fans.

On Friday, Jan. 19 (8 p.m. ET on NBCSN and MRN), NASCAR icons Red Byron, Ray Evernham, Ron Hornaday Jr., Ken Squier and Robert Yates will be honored and inducted into the NASCAR Hall of Fame as the Class of 2018. As part of the Induction Ceremony, Jim France will receive the Landmark Award for Outstanding Contributions to NASCAR and Norma Brandel will receive the Squier-Hall Award for NASCAR Media Excellence.

When people talk about legacy, I don't know. You think about what do you want to be known as, known for. I think, from my side of things, as much as I feel like I'm a decent business guy. I thought I was okay. I just really want to be known as a good mechanic that loved racing. Because of that, racing allowed me to do things that I would never have been able to do in my life had I not met the people and been involved in cars. Ray Evernham explained about what he wishes his legacy to be.

When you say 'legacy', I'd like to be known as a hard working, innovative crew chief that cared about the sport. I'd like to tell you I'd like to be known as a driver, but I didn't have the talent for that. I was okay as a car owner, okay at TV, but I felt like as a crew chief, that was my niche. The fact I brought more of a team perspective, a professional sports team perspective to NASCAR, from the crew chief and the team side, I'm proud of that.



Ron Hornaday Jr. is the first NASCAR Camping World Truck Series driver to be elected into the NASCAR Hall of Fame. So who does Hornaday Jr. consider the toughest driver to race against in the Truck Series?

The funniest was Jack Sprague. When you run into the back of him, his eyes always got so big. I think Joe Ruttman had to have been the toughest. He was the elderly spokesman out of us. I was probably the second. When you tried to rough up Joe, he always had something new for you. You learned so much racing against him.

I was at Phoenix Racing, he shows up, qualifying is going on, cars are in line. He gets in a car and jumps back out, takes his shoes off, gets back in and goes out and qualifies on the pole. He was rough and tough. Would race anything you ever could.

I don't know, if you go back and look at it. It's not just one of them, whoever qualified for those races in the Truck Series. I mean, it was tough. Back then, it was gung-ho. You have to move people out of the way, have to learn their names later when you're all done racing them.

As in previous years, NASCAR legends and current drivers will be in attendance as the NASCAR Hall of Fame Class of 2018 is inducted. Scheduled to make an appearance are reigning 2018 Monster Energy NASCAR Cup Series champion Martin Truex Jr., Dale Earnhardt Jr., Jeff Gordon, Kevin Harvick, Dale Jarrett, Ben Kennedy and Brad Keselowski.



Red Byron won the very first race at the now historic Martinsville Speedway



Red Byron won the very first race at the now historic Martinsville Speedway on September 7, 1947 in Martinsville, Virginia. Byron won $500 of the $2,000 purse. The track was brand new, and created a dusty atmosphere for the sunny afternoon of racing.

About the NASCAR Hall of Fame

Conveniently located in Uptown Charlotte, North Carolina, the NASCAR Hall of Fame is an interactive, entertainment attraction honoring the history and heritage of NASCAR. The high-tech venue, designed to educate and entertain race fans and non-fans alike, opened May 11, 2010, and includes artifacts, hands-on exhibits, a 278-person state-of-the-art theater, Hall of Honor, Buffalo Wild Wings restaurant, NASCAR Hall of Fame Gear Shop and NASCAR Productions-operated broadcast studio. The NASCAR Hall of Fame is open daily 10 a.m. to 6 p.m. from April 1 through Oct. 31 and 10 a.m. to 5 p.m. from Nov. 1 through March 31. An attached parking garage is available on Brevard Street. The 5-acre site also includes a privately developed 19-story office tower and 102,000-square-foot expansion to the Charlotte Convention Center, highlighted by a 40,000-square-foot ballroom. The NASCAR Hall of Fame is owned by the City of Charlotte, licensed by NASCAR and operated by the Charlotte Regional Visitors Authority.

For more information, visit nascarhall.com

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Austin Cindric Picks Lucky Logo Out of Jack Roush’s Hat

Austin Cindric Picks Lucky Logo Out of Jack Roush’s Hat

Cindric Will Pilot the #NXS #60 in Daytona

Austin Cindric Picks Lucky Logo Out of Jack Roush’s Hat #NASCAR

Last night on “Jack’s Garage,” Claire B. Lang announced that Austin Cindric will pilot the No. 60 Ford Mustang in the NASCAR XFINITY Series (NXS) season kickoff in Daytona. Chase Briscoe  and Ty Majeski were also in the running. All three young NASCAR Talents are sharing the ride for the 2018 season.



Roush Fenway Racing decided to pick the season opener driver in a unique fashion. Briscoe, Cindric and Majeski drew logos out of the iconic “Jack hat” to find out who the lucky driver was to be.

Lang will give fans an exclusive interview with the chosen driver, Austin Cindric during the weekly segment on SiriusXM NASCAR Radio (Channel 90). “Jack’s Garage” runs each Wednesday night at 7:30 p.m. ET with the award-winning host during her popular “Dialed In” show.


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Wednesday, January 17, 2018

Dale Earnhardt Jr. Crashes in Snowstorm

Dale Earnhardt Jr. Crashes in Snowstorm

Jr. Warns N.C. Residents 'Stay off the Roads'

 
Dale Earnhardt Jr. Crashes in Snowstorm #NASCAR

Dale Earnhardt Jr. walked away from plenty of hard crashes throughout his NASCAR career, so he quickly shrugged off a weather-related traffic accident he was involved in Wednesday.

Earnhardt Jr. was out for a drive in North Carolina's Piedmont region, which has received several inches of snow since dawn. Snow in that area is a relatively rare event, and just a few inches is enough to shut down schools and business while creating havoc on the highways.

After stopping to help one motorist that had run off the road, Junior himself said he "center punched a pine tree." He quickly shared his adventure on Twitter, assuring fans he's OK.

"NC stay off the roads today/tonight. 5 minutes after helping these folks I center punched a pine tree," Earnhardt Jr. wrote. "All good. Probably just needs a new alignment."

The popular driver, who retired from full-time competition at the end of last season, is set to begin his new career as a NASCAR broadcaster for NBC this season. NBC announced Tuesday Earnhardt Jr. will make his broadcast debut as part of the network's Super Bowl and Winter Olympics coverage.

There may be snow in Minneapolis and Pyeongchang, so hopefully Junior has a relief driver standing by.



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The Gillilands Team Up in the KBM #4 Camping World Truck

The Gillilands Team Up in the KBM #4 Camping World Truck
The Gillilands Team Up in the KBM #4 #NASCAR Camping World Truck


Todd Gilliland and his father David announce their big plans for 2018. Todd will compete for the 2018 Camping World Truck Series 'Rookie of the Year' title. However, since he is currently only seventeen, he will need a substitute driver for some of the bigger tracks until he turns eighteen in May.

It is no surprise that Gilliland’s boss Kyle Busch will step-up to fill that gap. However, what was a pleasant revelation is that Todd’s father David will fill in for his son for the Daytona race.

“I will be driving the #4 Tundra at Daytona,” the elder Gilliland informed Todd. “I’ll keep the seat warm for ya. You know I have done this before – I made twenty-one starts at Daytona including Cup, Xfinity and Trucks. I’m no Rookie – Rookie”

NASCAR Race Mom will be thrilled to see David back on the race track this year. Based in Mooresville, NC, the David Gilliland Racing Team has been successfully involved in NASCAR racing since 1998, ranging from weekly division events at the grassroots levels to regional touring series at numerous asphalt and dirt tracks throughout the country. This successful family owned operation believes there is no other sport where families play such an important role in helping build the future stars of NASCAR.

“Everyone on the #4 team is ready to get down to Daytona to kick off what is going to be a great 2018 season.” Todd Gilliland



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Hoosier Racing Tire Co-founder Joyce Newton Passes

Hoosier Racing Tire Co-founder Joyce Newton Passes

Rest In Peace Mama Joyce – Godspeed



The racing world lost a legendary figure Tuesday morning as Hoosier Racing Tire Corp. co-founder Joyce Newton, the matriarch of the company, passed away at the age of 85.

Joyce, along with her husband Bob Newton, started Hoosier Racing Tire in South Bend, Indiana in 1957. They had grown the company they founded into the largest producer of race tires in the world.

"They were very personal people, very much people that cared about family and friends and relationships and that's probably one of the biggest things I've learned from them is that you have to be friends and you have to enjoy what you're doing to make life so it’s not work," says Vice President of Sales and Marketing at Hoosier Racing Tire Dennis Sherman.

The company owes its success to the vision and lean practices that Bob and Joyce established right from the start. “The thoughts and prayers of Hoosier Tire employees and Distributors are with Joyce’s family,” the company said in a statement. 




Bob and Joyce were great supporters of the community in numerous ways. The centerpiece of their giving was Newton Park ‘A Place for Kids,’  a state-of-the-art sports complex started in 1999. Additionally, the Newton’s revitalized the old Lakeville High School turning it into a beautiful community center.



Joyce’s late husband, Bob Newton, passed away in 2012. Joyce continued to successfully lead the company until 2016 when the family sold Hoosier Racing Tire Corp. to Continental Tire. Joyce’s desire was to put the ownership in the hands of Continental who could continue to grow the business she loved and provide long term success.





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Tuesday, January 16, 2018

Good Luck Charms Needed for the #9 of Chase Elliott

Good Luck Charms Needed for the #9 of Chase Elliott

Atlanta Motor Speedway Seeking Fans' Good-Luck Charms as Georgia Native Chase Elliott Eyes First NASCAR Cup Series Win #GoodLuckChase!πŸ€

Georgia native Chase Elliott is receiving an extra boost of good luck from his home track, Atlanta Motor Speedway, for the 2018 NASCAR season.

Entering his third fulltime season in the Monster Energy NASCAR Cup Series, Dawsonville, Ga. native Chase Elliott is getting an extra boost of goodwill from his home track as the 22-year-old driver seeks his first victory at NASCAR’s top level.


Good Luck Charms Needed for the #9 of Chase Elliott  #NASCAR
For an added measure of good luck in 2018, Atlanta Motor Speedway is soliciting good-luck charms of any size, shape or form from race fans across the country. Rabbit’s feet, horseshoes, lucky pennies, “whatever it takes,” fans are encouraged to ship their lucky charms to Atlanta Motor Speedway, who will present them to Elliott at a special event at the track on Feb. 13.

After qualifying for the NASCAR Playoffs for the second straight season in 2017, Elliott rattled off a string of consistent finishes to advance to the Round of 8 and ultimately finished fifth in the overall driver standings. He was the top-finishing driver among the four-car Hendrick Motorsports lineup and bested his previous finish of 10th place in 2016 by five spots.

“We had a lot of ups and downs and a couple missed opportunities (in 2017). But I think we have to take them for what they are and learn from them. I'm looking forward to 2018. We have some great things to build on, and I am excited to get back behind the wheel of the No. 9.” Elliott stated. “It’s a good fit for me kind of feels like home.”

Still, that iconic first career win has yet to materialize. But if AMS and its fan-interactive good-fortune campaign have anything to do with it, it won’t be long before the No. 9 Chevrolet makes its way into Victory Lane.

Good Luck Charms Needed for the #9 of Chase Elliott  #NASCARA similar promotion by Charlotte Motor Speedway worked for Chase’s father, NASCAR Hall-of-Famer Bill Elliott, years ago. After racing in parts of seven seasons in the Winston Cup Series between 1976 and 1982, as well as his first full-time season at NASCAR’s top level in 1983, the senior Elliott had a plenty of success in the early years of his career “ including eight second-place finishes” but went winless in his first 115 starts.

To help push him over the edge and finally into the win column, AMS president Ed Clark, then public relations director at CMS, organized a “lucky charm” campaign for Elliott near the end of the 1983 season when the series stopped at Charlotte in mid-October.

“The promotion we came up with for Bill in ‘83 created an amazing amount of interest and support from fans all over the country,” said Clark. “We received package after package full of good-luck charms, and it seemed like everybody was pulling for him to get that first win.”

And wouldn’t you know it? Showered in trinkets and charms from fans across the U.S., Elliott went on to lock up his first career victory three weeks later in the season finale at California’s Riverside International Raceway.

In recreating the same campaign thirty-five years later, Atlanta Motor Speedway and Chase Elliott fans everywhere, no doubt are hoping that an extra dose of good luck, along with strong racing genes passed down from his dad, can again propel an Elliott into Victory Lane for the first time and hopefully by the time NASCAR returns to Atlanta, Elliott’s home track, for the Folds of Honor QuikTrip 500 during the second week of the 2018 season.


Good Luck Charms Needed for the #9 of Chase Elliott  #NASCAR

“I’ve been very lucky to have had some great supporters over the past couple of years,” said Elliott. “It has been pretty cool to see that support continue to grow, and hopefully we can continue to grow it.”

Fans can send their good-luck charms to Elliott by shipping them to:

          AMS
          Attention: Good Luck, Chase
          1500 Highway 19/41
          Hampton, GA 30228

Fans can also participate by using the hashtag #GoodLuckChase across the various social media platforms with pictures and messages to Elliott.

NASCAR racing returns to Atlanta Motor Speedway Feb. 23-25, 2018, featuring the Rinnai 250 XFINITY Series and Active Pest Control 200 Benefiting Children’s Healthcare of Atlanta Camping World Truck Series doubleheader on Saturday, Feb. 24 and the Folds of Honor QuikTrip 500 Monster Energy NASCAR Cup Series race on Sunday, Feb. 25.

For more information or purchase tickets today, call the AMS ticket office at (770) 946-4211, (877) 9-AMS-TIX or visit http://www.atlantamotorspeedway.com.


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Saturday, January 13, 2018

Who has read Danica Patrick’s New Book?

Who has read Danica Patrick’s New Book?

Pretty Intense: The 90-Day Mind, Body and Food Plan that will absolutely Change Your Life

Who has read Danica Patrick’s New Book?

Danica Patrick has announced that she plans to race only twice in 2018, in the Daytona 500 and the Indianapolis 500. The plan is being billed as the “Danica Double.” Then Ms. Patrick is looking to retirement as a race-car driver just two months after her thirty-sixth birthday.

In the interim, Danica has released a new book entitled “Pretty Intense.” NASCAR Race Mom hasn’t read it yet, but I want to as soon as I get a spare moment.

NRM is intrigued by the Amazon Summary:

America's NASCAR standout offers a 90-day program to sculpt your body, calm your mind, and achieve your greatest goals.

Who has read Danica Patrick’s New Book?
Everything Danica Patrick does is Pretty Intense. A top athlete in her field, not to mention a fan favorite and the first woman to rule in her male-dominated sport, Danica approaches every aspect of life with the utmost intensity. Now, she shows you how you can apply her daily principles and transform your life for the better--and have fun while doing it.

Danica's 90-day high-intensity workout, protein-rich, paleo-inspired eating plan, and mental-conditioning program will get you leaner, stronger, and healthier than you've ever been before. By mixing full-body training and stretching exercises, her accessible workouts hit the holy trinity of fitness: strength, endurance, and flexibility. Bolstered by a customized eating plan for all-day energy, her program will also help you cultivate a mindset for limitless success. You will learn to aim your sights high, confront challenges and setbacks with confidence, and cross the finish line every time. Whether your goal is a stronger core, better skills in the kitchen, or a promotion at work, Danica's Pretty Intense plan will help you reach your highest potential.

Who has read Danica Patrick’s New Book?


Now, while I am not too sure that Ms. Patrick “ruled in her male-dominated sport,” she definitely made a ripple in the NASCAR Ocean. Along the way, she became a role model to many women and girls, showing that a female can compete in a male-dominated sport. 




“I’ve been doing different things and talking about different things, it’s like a fresh start with my career,” said Patrick, who will turn 36 in March. “Cooking on TV with recipes I wrote, going on TV wearing workout clothes ... it’s so different. It has been fun to do something different.”

Excerpt from Danica’s Book:

Who has read Danica Patrick’s New Book?
“It’s not easy to figure out the right way to fuel your body. As a teenager, I lived in England for three years, racing Formula cars. Back then I would go to the local bookstore, which also had a coffee shop, and I would order a large latte (which I would not order now) and sit down with a stack of health and fitness books. I have always been interested in the human body and how it works, and I spent hours flipping through the pages learning new ways to take care of myself. It was the beginning of my experimentation with diets: I think the first phase was low-fat, then low-carb, then dairy-free, then whole grain, then a 40/30/30 balance . . . Then I turned my world upside down with a blood test. At the beginning of 2013, I took a test that scanned my blood against the ninety-six most common foods. Before I tell you my results, let me tell you generally what I used to eat so you can understand how shocked I was.”

Sounds both interesting and easy to read. I think I will purchase it to read on my trip to Texas this March.


If you read the book,
let me know your opinion
– is it worth a read?




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