Hoosier Racing Tire Co-founder Joyce Newton Passes

Rest In Peace Mama Joyce – Godspeed

The racing world lost a legendary figure Tuesday morning as Hoosier Racing Tire Corp. co-founder Joyce Newton, the matriarch of the company, passed away at the age of 85.

Joyce, along with her husband Bob Newton, started Hoosier Racing Tire in South Bend, Indiana in 1957. They had grown the company they founded into the largest producer of race tires in the world.

"They were very personal people, very much people that cared about family and friends and relationships and that's probably one of the biggest things I've learned from them is that you have to be friends and you have to enjoy what you're doing to make life so it’s not work," says Vice President of Sales and Marketing at Hoosier Racing Tire Dennis Sherman.

The company owes its success to the vision and lean practices that Bob and Joyce established right from the start. “The thoughts and prayers of Hoosier Tire employees and Distributors are with Joyce’s family,” the company said in a statement. 

Joyce Newton, co-founder of Hoosier Racing Tire and a big supporter of the Lakeville community, died this morning at the age of 85. https://t.co/eLaO9cSixx

— WNDU (@WNDU) January 16, 2018

Bob and Joyce were great supporters of the community in numerous ways. The centerpiece of their giving was Newton Park ‘A Place for Kids,’  a state-of-the-art sports complex started in 1999. Additionally, the Newton’s revitalized the old Lakeville High School turning it into a beautiful community center.

Joyce’s late husband, Bob Newton, passed away in 2012. Joyce continued to successfully lead the company until 2016 when the family sold Hoosier Racing Tire Corp. to Continental Tire. Joyce’s desire was to put the ownership in the hands of Continental who could continue to grow the business she loved and provide long term success.

Joyce Newton shared a special bond with many including 3-time @NASCAR Champion @TonyStewart. Here's a hilarious moment from 2012 where she gives Tony a big kiss & declares, "Eat your heart out girls."

Co-founder of @HoosierTire, Joyce passed away this morning at the age of 85. pic.twitter.com/YtF6bRQsvX

— Angelo Di Carlo (@angdicarlowndu) January 16, 2018

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