Wednesday, December 16, 2015

Lionel Racing Announces
Best-Selling Die-Cast of 2015

Earnhardt and Gordon Dominate,
While Elliott Makes His Debut

Lionel Racing Announces Best-Selling Die-Cast of 2015

Dale Earnhardt Jr. and Jeff Gordon didn’t just have the top two die-cast cars of the year, they dominated the list of best-selling cars which was unveiled today by Lionel Racing – The Official Die-Cast of NASCAR.

“Since we began publishing our top 10 list in 2011, we haven’t seen such a dominant performance by two drivers as we have this year,” said Howard Hitchcock, President of Lionel Racing. “Their sales numbers are a testament both to their impact on the sport and their ability to connect with the most passionate NASCAR fans – our collectors – in a big way.”

Earnhardt’s new primary paint scheme drove sales of his No. 88 Nationwide Insurance die-cast to the top spot, while Gordon’s wildly popular throwback, the No. 24 Axalta Rainbow Chevrolet, was the company’s second biggest seller.

“We knew when the Axalta Rainbow car was first announced that this would be one of the most important die-cast of the year to longtime fans of the sport,” Hitchcock said. “I think we were just as thrilled as Gordon’s fans were to see this iconic paint scheme on track in his final year of competition.”

The only driver to make the Lionel Racing list that wasn’t named Earnhardt or Gordon was Chase Elliott. Elliott’s No. 25 NAPA Chevrolet SS die-cast ranked a solid sixth.

“Elliott’s popularity with NASCAR fans is incredibly impressive when you consider he has competed in the sport for just two years,” Hitchcock said. “That fan appeal is directly reflected in his sales numbers – his Cup debut car outsold several of our historically best-selling drivers.”

The 2015 Top 10 list is below. For more about this list, car images, and also the best-selling race win die-cast, special paint schemes, and overall driver performance, visit
  1. Dale Earnhardt Jr. No. 88 Nationwide Insurance Chevrolet
  2. Jeff Gordon. No. 24 Axalta Rainbow Chevrolet
  3. Dale Earnhardt Jr. No. 88 Mountain Dew/Dewshine Chevrolet
  4. Dale Earnhardt Jr. No. 88 Nationwide Insurance/Talladega Win Chevrolet
  5. Jeff Gordon No. 24 3M Chevrolet
  6. Chase Elliott No. 25 NAPA Chevrolet
  7. Jeff Gordon No. 24 Axalta/Homestead Chevrolet
  8. Dale Earnhardt Jr. No. 88 Nationwide Insurance/Stars and Stripes Daytona Win Chevrolet
  9. Dale Earnhardt Jr. No. 88 Valvoline Chevrolet
  10. Jeff Gordon No. 24 AARP Member Advantages/Martinsville Win Chevrolet

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