NASCAR and Allegiant Air announced today, during the NASCAR Fuel For Business Council® meetings in Las Vegas, a multi-year agreement designating the travel company as the Official Passenger Airline of NASCAR.
The newly forged partnership positions Allegiant as the first-ever "Official Passenger Airline Partner" of the sanctioning body. Allegiant will allow fans to take advantage of its convenient, ultra-low-cost service to enjoy races in more than 20 NASCAR race markets, including NASCAR’s entire west coast series of events in Las Vegas, Phoenix, and Los Angeles.
"We are pleased to partner with a company that will offer travelers convenient options to the majority of our race markets," said Steve Phelps, NASCAR executive vice president and chief marketing officer. "Allegiant Air is committed to offering reasonably priced travel accommodations and services that provide our fans an opportunity to make lasting memories at the track."
In conjunction with the start of NASCAR’s annual west coast swing, Allegiant is the presenting sponsor of NASCAR Goes West on NASCAR.com. NASCAR fans can follow drivers on their off-track adventures on NASCAR.com and on social media using #NASCARGoesWest.
"Allegiant is proud to announce this new partnership with NASCAR and NASCAR Goes West on NASCAR.com," said Brian Davis, Allegiant vice president of marketing. "We’re incredibly excited to share the convenience and affordability of our service with NASCAR fans across the country, helping them to more easily enjoy their favorite sport."
As part of this integrated partnership, Allegiant Air joins the NASCAR Fuel for Business Council, which brings together an exclusive group of nearly 60 Official NASCAR Partners four times per year to buy and sell products and services from one another. This exclusive business-to-business environment offers unique opportunities for many Fortune 500 companies to bypass the time and layers of corporate coordination that may exist to construct customized deals that help address specific business needs.
The NASCAR Sprint Cup Series season will continue with the Kobalt 400 at Las Vegas Motor Speedway on Sunday, March 6 at 3:30 p.m. ET on FOX, PRN and SiriusXM NASCAR Radio.
Las Vegas-based Allegiant Travel Company (NASDAQ: ALGT) is focused on linking travelers in small cities to world-class leisure destinations. The company operates a low-cost, high-efficiency, all-jet passenger airline through its subsidiary, Allegiant Air, while also offering other travel-related products such as hotel rooms, rental cars, and attraction tickets.
All can be purchased through the company website, Allegiant.com. The company has been named one of America’s 100 Best Small Companies by Forbes Magazine for five consecutive years. In 2014, AVIATION WEEK ranked Allegiant the Top-Performing Airline in North America for the third consecutive year.