Monday, February 14, 2022

Busch Light’s “Accelerate Her” #NASCAR Program

Busch Light’s “Accelerate Her” #NASCAR Program

Amber Balcaen; Brittney Zamora; Jennifer Jo CobbToni Breidinger; Melissa Fifield; Natalie Decker; and Stephanie Moyer

Busch Light’s “Accelerate Her” #NASCAR Program


In racing, sponsorship is not just the key to success, but what it takes to even get a spot on the track. That's why Busch Light is making a first-of-its-kind commitment to sponsor every woman driver (21+) in NASCAR today–and for years to come. Through the Busch Light Accelerate Her program, we're promising to provide access to more track time, more media exposure and more training for up-and-coming talent.


Every driver will receive a direct sponsorship grant from Busch Light, but that’s not all. We’ve redirected 25% of our yearly NASCAR budget to solely support marketing resources and brand support for our women drivers.


We’re committed to paving a lane for women on and off the track, and the Busch Light Accelerate Her program is our first step towards a future with more women drivers.



source: NASCAR Media

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