Saturday, April 21, 2018

Chase Elliott and NAPA Entertain Fans During Yellow Flag Breaks

Chase Elliott and NAPA Entertain Fans During Yellow Flag Breaks

Watch NAPA Auto Parts' "Caution Channel" on Twitter #CautionFlag


A recent study showed race fans post an average of 300 to 500 angry tweets during caution laps of the average Monster Energy NASCAR Cup Series race. Seems that #NASCAR Fans hate caution flags and seventy (70) percent of U.S. adults use a second screen while watching TV.

That’s right, when yellow flags go up, racing stops and fans become disinterested.

NASCAR fans jump to Twitter during those boring yellow flag periods since their drivers aren’t actually driving.

To help NASCAR Fans reclaim more racing action, NAPA created the Caution Channel.

Each time the universally loathed yellow flags are raised at select events, @NAPARacing will push out promoted Caution Channel posts with more racing content that fans love - straight to their phones. 

Click Here to See Sample Content


So remember, during each caution flag period throughout the Richmond race today, the NAPA Auto Parts' "Caution Channel" will featured themed sketches, GIFs, JPGs and other content featuring Chase Elliott, who drives the #9 NAPA Auto Parts-sponsored Chevrolet for Hendrick Motorsports.



Look for the #CautionFlag Hashtag While
You’re Scrolling Through Your Twitter Feed on Today.


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