Pit Boss Grills will be the primary sponsor on Aric Almirola's No. 10 Ford Mustang on March 14 and March 21.
Pit Boss® Grills, the fastest growing brand in the grilling industry, is proud to announce that it has partnered with NASCAR Cup Series driver Aric Almirola and Stewart-Haas Racing, and will be the primary sponsor of the No. 10 Ford Mustang on March 14 at Phoenix Raceway and March 21 at Atlanta Motor Speedway. Also part of the agreement is Pit Boss being featured as the primary partner of Stewart-Haas eSports' No. 41 entry for the March 16 NASCAR Coca-Cola iRacing Series event at the virtual Atlanta Motor Speedway.
The competition will be smoked out at @phoenixraceway when the @PitBossGrills No. 10 comes to town. pic.twitter.com/gbHPwrxcp7
— Stewart-Haas Racing (@StewartHaasRcng) March 8, 2021
"We are blessed to partner with Aric Almirola and the entire No. 10 team," said Dansons President Jeff Thiessen. "Aric is a family man who values relationships, and a Christian athlete who is competitive on the track. Not only does he embody our company's values, but his race fans are our consumers. Whether tailgating at a track or getting together in the backyard, Aric's fans and NASCAR fans are extremely brand loyal. We're loyal to grilling by creating the best products at an affordable price, and this partnership aims to deliver that message."
Almirola will debut the partnership this Sunday at Phoenix Raceway in car themed with Pit Boss Pro Series branding and will race the following week at Atlanta Motor Speedway in a Pit Boss Platinum Series car. Pit Boss Pro Series units are available exclusively at Lowe's retailers, while the Platinum Series is exclusive to Walmart.
"There isn't a better fit for our program than this partnership with Pit Boss Grills," Almirola said. "This is my 10th year racing for Smithfield, so grilling is an established part of my lifestyle, both at home and at the track. The same is true with NASCAR fans. Morning, noon and night, they've got their grills going. We've brought them a lot of Smithfield product over the years, and now we can show them how to go the extra mile with Pit Boss Grills."
Pit Boss already holds an established presence in the sport, as the brand has held the Official Grill of NASCAR designation since 2018, is the official grill partner of Speedway Motorsports, and will be the entitlement sponsor of the Pit Boss 250 NASCAR Xfinity Series race at Circuit of the Americas in Austin, Texas, on May 22.
source: PRNewswire
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