Friday, November 11, 2011

Kenseth / Crown Royal
Give Back for Veteran’s Day

Before hitting the track this weekend for the “Kobalt Tools 500,” NASCAR Champion Matt Kenseth and Crown Royal hosted a great event at the Luke Air Force Base yesterday to support the Phoenix-based charity, Packages from Home. The organization is located on the grounds of the Phoenix Memorial Hospital in Phoenix, Arizona.

The mission of “Packages From Home” is to send care and comfort packages to deployed American military heroes who are stationed in active duty theaters around the world, as well as to facilitate activities that elevate morale of all veterans. While donations from the general public make up majority of their budget, fund-raising events help to fill in the gaps.

To kick-off “The Crown Royal Heroes Project*”—an on-going commitment from the whisky brand to recognize, honor and give back to America’s finest; Matt and adult consumers stuffed care packages for troops serving overseas this holiday season.

For every Camo Bag stuffed, Crown Royal pledged to donate $10.00 to Packages from Home. At the event, Matt and his helpers were able to stuff care packages for troops to make a donation of $5,000!

Matt Kenseth is looking forward to his next race at the Phoenix International Raceway this weekend. “Phoenix is going to be very different this weekend than the track we’ve been used to running in the past. Basically, we’ll look over our notes from the test and start from there to work on our set-ups throughout practices. The new layout of the track is very unique, so it’s going to be interesting for the fans to watch and for us to drive. This weekend is kind of an unknown for everyone. We got to test there but the track is so slick and there was only one lane, but I know that they’ve been working to widen the groove out, so I’m looking forward to seeing how different it is this weekend.” Kenseth’s strategy appears to be working. Kenseth posted second fastest time in the first Sprint Cup practice.

* The Crown Royal Heroes Project—Crown Royal has teamed with two national non-profit organizations and a selection of local charities to serve as the beneficiaries of the inaugural donation from The Crown Royal Heroes Project: Operation Patriot Foundation, whose mission is to pay tribute to all American military members who protect us daily and Honoring Heroes, a non-profit organization developed to recognize the service and sacrifice of all American First Responders.

** Note: Yesterday, the Senate passed the President's jobs plan to help veterans find work after returning home. It's a huge victory for the men and women who served with honor and distinction, and in many cases put their lives on the line for us.

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