The school of NASCAR® is officially in session. NASCAR today announced the launch of NASCAR Acceleration Nation, the sport’s first-ever national learning and entertainment platform created just for kids.
NASCAR Acceleration Nation will impact children across the country through an in-school Science, Technology, Engineering & Math (STEM) program, created together with Scholastic. Classroom content will focus on teaching the aerodynamic principles of Drag, Downforce and Drafting, the NASCAR Three D’s of Speed™.
The fun and dynamic AccelerationNation.com will engage kids with exclusive content and NASCAR-themed games and activities, while the NASCAR Acceleration Nation Experience will bring the platform to life for children and families at race tracks.
“NASCAR Acceleration Nation is about bringing kids closer to our sport in an entertaining and educational way,” said Brent Dewar, NASCAR chief operating officer. “When you look at the speed and design of our race cars and their performance on the track, NASCAR represents a unique platform to teach math and science. Our goal is to make learning these subjects fun for kids.”
NASCAR and its Research & Development Center teamed up with Scholastic to develop the motorsports industry’s first national in-school education program. The STEM supplemental materials were designed for elementary and middle school students and feature lessons and activities for each of the NASCAR Three D’s of Speed.
The easy-to-use learning materials address state and Next Generation Science standards and will be distributed as kits to 7,400 classrooms nationwide in the program’s first year, reaching nearly 200,000 students. In addition, all classroom materials and content will be available for teachers to download from a microsite accessed from AccelerationNation.com.
“Kids are always inspired by real-life events around them,” stated Ann Amstuz-Hayes, SVP Scholastic National Partnerships. “This program is a great example of how the science behind a sport and can be brought to life for students in way that is both educational, relevant and fun.”
AccelerationNation.com features games and activities inspired by various elements of the sport and is divided into four activity pillars – Think, Move, Build and Team Up. Kids can test their NASCAR engine knowledge by going “Under the Hood,” answer math equations with “Flash Cars” and take a quiz to see which NASCAR Sprint Cup Series™ driver they most resemble. They can also play the RaceFlex racing game and sign up to earn points and badges for completing online activities.
The NASCAR Acceleration Nation Experience is a 6,400-square-foot footprint designed to entertain children and families during a number of NASCAR national series race weekends. At the interactive experience, kids can sit in the driver’s seat of a customized NASCAR Acceleration Nation stock car to learn more about the cars competing on the racetrack.
For more information about NASCAR Acceleration Nation, and to download the in-school STEM materials, visit AccelerationNation.com.
The next NASCAR Sprint Cup Series race will be the Daytona 500 on Sunday, Feb. 22 at 1 p.m. on FOX, MRN Radio and SiriusXM NASCAR Radio.
Official NASCAR Release