Wednesday, June 15, 2011

The M&M's “5 Characters, 5 Cars”
Sweepstakes Launched Today

HACKETTSTOWN, N.J. (June 15, 2011) --- M&M’S® fans, start your engines! Mars, Chocolate North America announced today that it is revving up race day excitement among all consumers with the launch of the 5 Characters, 5 Cars…Pick the Car You Want! promotion.

Consumers will purchase participating M&M’S® items from specially marked displays in stores and enter a UPC code online for their chance to win one of five Toyota models from the sweepstakes drawing.

Each car is aligned with a different fun-loving M&M’S® Character: Red with the Toyota Tundra, Yellow with the FJ Cruiser, Green with the Camry, Orange with the Prius and Blue with the 4Runner – as consumers enter the sweepstakes, they will choose which of the five cars they would like to be eligible to win. With each sweepstakes entry, consumers also have a chance to instantly win additional prizes including NASCAR® merchandise, gas cards and cash.

“As ‘The Official Chocolate of NASCAR,’ we take pride in connecting with race fans to Make Race Day More Fun, and this promotion allows our consumers to combine the things they love the most –M&M’S, driving and winning,” explained Debra A. Sandler, Chief Consumer Officer at Mars Chocolate North America. “We’re thrilled to launch this promotion with Toyota to further elevate our commitment to NASCAR and the most dedicated fans in sports.”

For more information on the M&M’S® NASCAR® partnership, the 5 Characters, 5 Cars…Pick the Car You Want! Promotion and for your chance to enter, please visit or

NASCAR Race Mom would love to win a new Toyota Tundra Double Cab 5.7L V8 4x2. Therefore NRM rushed over to the website. For completing the quick registration – you are given a free UPC code to play. While I didn’t win one of the instant win prizes, NASCAR Race Mom was entered for a chance at one of the five Grand Prizes, a new Toyota!

Which one would you pick?:
  • One (1) 2011 Model Year Toyota Camry SE V6 (Model 2550), equipped with leather & navigation system; Approximate Retail Value (“ARV”): $30,000.

  • One (1) 2011 Model Year Toyota Prius (Model 1227), equipped with navigation package; ARV: $30,000.

  • One (1) 2011 Model Year Toyota FJ Cruiser 4×4 (Model 4704), equipped with convenience & off-road packages; ARV: $31,000.

  • One (1) 2011 Model Year Toyota 4Runner SR5 4×4 (Model 8664), equipped with convenience & premium packages; ARV: $36,000.

  • One (1) 2011 Model Year Toyota Tundra Double Cab 5.7L V8 4×2 (Model 8241), equipped with SR5 package, backup camera & tow package; ARV: $32,000.

The instant win prizes are:

  • One Hundred (100) Game First Prizes: each, a M&M’S® branded $50 smartOne® Discover® Gift Card.

  • Two Hundred Fifty (250) Game Second Prizes: each, a M&M’S® Brand Tailgate Chair; ARV: $25.

  • Five Hundred (500) Game Third Prizes: each, a $25 the NASCAR.COM Superstore Gift Certificate (awarded as a electronic code redeemable on NASCAR.COM).

  • Six Hundred Fifty (650) Game Fourth Prizes: each, a M&M’S® Brand Racing Cooler; ARV: $25.

  • One Thousand (1,000) Game Fifth Prizes: each, a M&M’S® Brand Diecast #18 Car (1:64 scale); ARV: $10.

Remember you must enter in order to win! Please let me what you win. I will be sure to enter again tomorrow. You can enter five times daily.

Disclosure: NASCAR Race Mom will be compensated by M&M’S® with product (customized M&M’s) . However, NRM would have been pleased to share this news with my readers without said compensation.

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