NASCAR Race Mom: From NASCAR to Air Filters

Monday, April 8, 2019

From NASCAR to Air Filters

Blake Koch Partners with Dale Jr.

“After completing two of my best years as a NASCAR driver, I decided to take something that was just an idea at the time and turn it into a reality. I wanted to offer people an air-filter subscription service, FilterTime™.” Blake Koch stated

Blake started FilterTime®, a subscription service via the web that allows you to choose your air filter and how often you want it delivered – without ever having to go through the hassle again.

“It was a super-simple idea and I decided to keep it a super-simple process.” Koch added.

The Partnership

Blake’s next step was finding a partner that could get FilterTime™ in front of as many people as possible and thereby help with the marketing and branding.

“There was only one person I had in mind that could help take FilterTime™ where I wanted it to go. I have always thought Dale Earnhardt Jr. was the best at branding and marketing. The resources he has with Dirty Mo Media and JR Motorsports, and his desire to win at everything he does, made him the partner I wanted.” Blake elucidated.

After sitting down with Dale, explaining FilterTime™ and the vision and passion he had for it, Blake and Dale Jr. became partners.

“I am more than just a personal service agreement here. This is not a sponsorship. This is a true partnership where I am invested in the company and believe in your idea and in your passion. Dale Jr. detailed. This is going to be exciting . . . . . it is going to be a real convenient for a lot of people.”

“I couldn’t be more excited to be partners with Dale and provide America’s homeowners a way to check air filters off their to-do list for good.” Blake Koch.