NASCAR Race Mom: UNOH Secures Daytona Fanzone Naming Rights

Sunday, December 18, 2016

UNOH Secures Daytona Fanzone Naming Rights

Daytona International Speedway announced a multi-year partnership with University of Northwestern Ohio (UNOH) for the school to secure the naming rights of the Fanzone, the 211,636-square foot entertainment hub located in the infield of the "World Center of Racing." UNOH, located in Lima, Ohio, invented the first high-performance motorsports degree program in the country, and in 2006, opened the largest U.S. facility dedicated to learning the science of high-performance vehicles – a seven-acre, 70,000-square foot high performance motorsports complex.

The UNOH Fanzone, which first opened in 2005 at the "World Center of Racing," is located between the NASCAR premier series garages and NASCAR XFINITY Series garages and puts fans in the middle of the event action with fan forums, historic displays, autograph sessions, entertainment and merchandise as well as access to pre-race activities. Other amenities include the Fan Deck on top of the NASCAR premier series garages and garage viewing windows with autograph slots.

"We're excited to continue to grow our relationship with the University of Northwestern Ohio," Daytona International Speedway President Chip Wile said. "UNOH is widely recognized throughout the country for their motorsports degree program. We look forward to them engaging with our fans in the UNOH Fanzone, which delivers the most fan-friendly, hands-on experience in all of motorsports."

"We are thrilled to expand our partnership with Daytona International Speedway and have another venue to share with motorsports fans the unique educational opportunity students can get at the University of Northwestern Ohio," UNOH president, Dr. Jeffrey A. Jarvis said. "Students from all 50 states and 49 countries have attended the University and we have UNOH graduates working in all facets of motorsports from dirt-track teams all the way up through NASCAR to NHRA and beyond. The UNOH Fanzone experience will bring to life what our students experience in the classroom and shop every day."

UNOH will also continue to serve as the Official Education Partner of Daytona International Speedway and have an on-site marketing presence at the facility including event signage, display space, tickets and hospitality. Financial terms were not disclosed.

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In 1992, UNOH invented the first high-performance motorsports degree program in the country and has since been training students with the latest technology available in the industry. Students receive first-hand motorsports mechanical training from instructors who’ve spent years in the field.

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