Kansas Speedway and Go Bowling.com are in a partnership for the May 7 GoBowling 400, Kansas Speedway's annual May NASCAR Sprint Cup Series night race.
“We’re excited to announce our partnership with GoBowling.com for our May Sprint Cup Series night race,” said Kansas Speedway President Patrick Warren. “I’m thrilled to be able to work with such a family-friendly brand at Kansas Speedway because NASCAR racing appeals to fans of all ages. I know this will be a great partnership with Go Bowling.com and I can’t wait to see their activation not only at Kansas Speedway but at bowling centers around the country.”
“Bowling is the number one participation game in the U.S. and NASCAR is one of the most popular fan-based sports making this a natural partnership,” said Strike Ten Entertainment President John G. Harbuck. “We have very similar demographics so the exposure we get from this sponsorship – both in the Midwest and nationally - will allow us to promote bowling to current and potential bowlers, especially families and young bowlers.
“We will use the race as a platform to remind people what a great game bowling is for all ages and drive them to our website where they can find bowling centers near them as well as connect with us via social media,” he added.
As part of the agreement, Go Bowling.com has naming rights to the race that will be featured on a nationally-televised broadcast and other news media. In addition, GoBowling.com will have extensive signage throughout Kansas Speedway and the rights to execute on-site and online promotional activations including regional and national consumer promotions such as bowling leagues, prize promotions and other branding initiatives.
Go Bowling.com is the go-to website to learn more about the great sport of bowling including information about 3,000+ bowling centers throughout the country. Fans can learn about their local bowling centers, take advantage of promotional offers, watch bowling video tips and more.
"Bowling proprietors across America are proud of our relationship with Kansas Speedway," said Tom Martino, Bowling Proprietors Association of America (BPAA) President. "After race fans enjoy a great race, we look forward to having them visit their local bowling center."