Friday, April 14, 2017

Austin Dillon's “Rosewood” Pitstop

Austin Dillon's “Rosewood” Pitstop Integrations Similar to Dillon’s Cameo Generated 277 Million Viewers of TV and Digital Projects

Austin Dillon's “Rosewood” Pitstop #NASCAR

Look for the driver of the Monster Energy NASCAR #3 Richard Childress Racing Chevrolet in upcoming appearance in the FOX series “Rosewood.”

When asked if he was nervous, Dillon told Fox News with a grin, “Now that we’ve blown up something, I’m ready to go. The blowing up the car part was probably the easiest for me. It got me warmed up. I’m more worried about (delivering) the lines.”

Austin Dillon competes in all three NASCAR national series. Ahead of the 2014 season, Dillon moved into the Monster Energy NASCAR Cup Series full-time for his grandfather, Richard Childress, which brought the return of the No. 3 to the track.

Dillon has eight career wins in the XFINITY Series and seven career wins in the Camping World Truck Series. He is the 2011 Camping World Truck Series champion and the 2013 XFINITY Series champion. While winless in the Monster Energy NASCAR Cup Series, Dillon made the Chase in 2016.

“We’re more aggressive than we’ve ever been in leveraging entertainment," says Zane Stoddard, NASCAR VP of entertainment marketing and content development, who heads the racing body’s Los Angeles office.

In 2016, NASCAR says integrations similar to Dillon’s cameo generated 277 million viewers of TV and digital projects, 447 million social media followers posted to, 110 TV show appearances by drivers, and 569 media appearances.

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