Tuesday, June 22, 2010

M&M’S® Most Colorful Fans


M&M’S® Most Colorful Fans™ of NASCAR® Contest Rewards Winning Fan with $10,000 and Ultimate Fan Recognition: a Display in the NASCAR Hall of FameTM

HACKETTSTOWN, N.J. – Mars Chocolate North America fired up the engines for its third annual M&M’S® Most Colorful Fans™ of NASCAR® Contest, which is designed to celebrate and reward the sport’s most colorful fans. Building on Mars’ status as the official chocolate of NASCAR, the contest follows the release of M&M’S® new NASCAR.COM social community, which launched in February at www.NASCAR.com/mostcolorfulfans.

From May 31, 2010 through September 6, 2010, fans can enter M&M’S® Most Colorful Fans™ of NASCAR® Contest and showcase their unmatched love for the sport, favorite teams and drivers, by submitting their most colorful racing-themed photos to www.NASCAR.com/mostcolorfulfans.

All entries receive fifteen percent off a one-time purchase at the NASCAR.COM Superstore, including free shipping. Fans will then cast their vote to help choose weekly winners, as well as three finalists who will vie for the title of The Most Colorful Fan™ of NASCAR.

“M&M’S® Most Colorful Fans™ of NASCAR® Contest is unique because it’s 100 percent ‘fan generated,’” said Suzanne Beaudoin, vice president, Sponsorships and Sports Marketing, Mars Chocolate North America. “Everything from the weekly winners to the lucky fan who gets to be featured in the new NASCAR Hall of Fame is decided by the boss of NASCAR – the fans!”

Each week of the contest, the votes submitted on NASCAR.COM will be tabulated and the photo with the highest average rating and the minimum number of votes will be selected as that week’s winner and receive a $500 gift card. Fans can also participate in the instant-win game with one hundred (100) fifty dollar ($50.00) gift card instant-win prizes available.

As the elite of NASCAR drivers head into The Chase for the NASCAR Sprint Cup™ the 14 weekly winners will compete head-to-head during the “Final Round.” At the end of the Final Round, three “Finalists” with the most fan votes will vie for the grand prize: a trip to the NASCAR Hall of Fame Museum, $10,000, and a featured display in the NASCAR Hall of FameTM for one year.

The 2009 contest winner, Cynthia Peace of Havana, Ill., bested thousands of other colorful NASCAR fans who participated in the contest and became the first fan honored in the NASCAR Hall of FameTM earlier in May. (click here for Cindi Peace's Story)

“NASCAR.COM has the ability to create, manage, and host, NASCAR initiatives that provide fan-friendly experiences while also delivering on client objectives,” said Walker Jacobs, senior vice president Turner Sports and Entertainment Digital Ad Sales. “We’re pleased to extend our great partnership with M&M’S® on this fan-favorite contest and it’s a golden example of how a multi-year program can thrive and evolve naturally.”

Right Turn Ryan and Left Turn LindsayFans can also follow alongside Left Turn Lindsay and Right Turn Ryan, with at track behind-the-scene photos and videos starring fans at M&M’S® Most Colorful Fans Facebook page, and via Twitter at @mmscolorfulfans.

“The fans are a crucial component to what makes NASCAR successful,” said Jim O’Connell, vice president of Corporate Marketing for NASCAR. “M&M’S® ‘Most Colorful Fans™ of NASCAR®’ is a one-of-a-kind promotion which celebrates the creativity of our fans, and rewards them in a fun and memorable way.”

For more information about M&M’S® Most Colorful Fans™ of NASCAR® Contest, visit www.NASCAR.com/mostcolorfulfans.

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