Sunday, May 6, 2012

NASCAR Will Control its Interactive,
Digital and Social Media Rights

NASCAR welcomes Colin Smith as managing director, digital platform for the sanctioning body’s digital properties.

NASCAR reported that with the launch of the new digital experience scheduled for January 1, 2013, the addition of Mr. Smith was a “key hire.” While NASCAR Race Mom was impressed, I was not quite sure what digital experience NASCAR was referring to.

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