Friday, June 23, 2017

Iowa Speedway Lands Sweet Deal with M&M’s

Iowa Speedway Lands Sweet Deal with M&M’s

Iowa Speedway announced the title sponsor for the June 23 NASCAR Camping World Truck Series race will be Mars Chocolate North America, makers of the iconic M&M’S® Brand. While M&M’S has had a presence in NASCAR for years, this marks the first time the brand has sponsored a race at The Fastest Short Track on the Planet.

Having been involved in the sport for almost three decades as a team sponsor, M&M’S is already a seasoned partner throughout NASCAR. The brand has been a sponsor of Joe Gibbs Racing and Kyle Busch, a two-time Iowa Speedway race winner, since 2008. In 2000, Mars stepped up its sponsorship to become the “Official Chocolate of NASCAR” and has since built a significant presence at the track.

“We’re excited to welcome our new partner, Mars Chocolate, to Iowa Speedway, and are proud to promote M&M’S with one of our longstanding partners, Casey’s General Store,” said Iowa Speedway President Jimmy Small. “This partnership is a wonderful example of the unrivaled promotional power and versatility of NASCAR and Iowa Speedway.”

“We are happy to partner with Casey’s General Store, NASCAR, and Iowa Speedway,” said William Clements, VP Sponsorships, Mars Chocolate North America. “M&M’S makes race day more fun, so fans should expect a sweet at-track experience during Iowa Speedway’s wide open weekend.”

The NASCAR Camping World Truck Series M&M’S 200 presented by Casey’s General Store will run on June 23 at 7:30 p.m. CT on FS1. The M&M’S 200 will be the first race of Wide Opening Weekend which pairs the NASCAR Camping World Truck Series and the NASCAR XFINITY Series for the second consecutive year.

About Mars, Incorporated

Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN’S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 85,000 Associates to create value for all its partners and deliver growth they are proud of every day.

For more information about Mars, please visit Join us on Facebook, Twitter, LinkedIn, Instagram and YouTube.

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