Sunday, May 8, 2011

Capture the Crown
NASCAR Race Mom at RIR

Sitting in front of my computer, in my quiet office, wearing my freshly laundered purple camo Crown Royal T-Shirt; I have come to the certainty that my weekend at the “America’s Premier Short Track” in Richmond, Virginia has supplied me with a mountainous amount of material for my blog. Therefore rather than blast my audience with precipitous facts, my participation in “Crown Royal Presents the Matthew and Daniel Hansen 400” will be covered in a mini-series of posts.


For those of you less familiar with me, my name is “z.” - better known as NASCAR Race Mom. For fourteen weekends of the racing season, you can locate me at a track participating in the K&N Pro Series West. This series serves as NASCAR's top developmental series and encompasses NASCAR's oldest stock car series in the West, which dates back to 1954. It runs on a challenging combination of speedways, short tracks and road courses, and the series has made its mark throughout the years with tough competition and exciting racing.


My oldest son races in this series and yes, I am the typical proud momma. Moses Smith, the #16 Hasa Pool Products / NAPA Gold Filters Toyota was recently voted the Most Popular Driver for the third year in a row. He finished the 2010 season in fourth place and after three races is in second place for the 2011 season.

Crown Royal’s “Capture the Crown” media event, was my first visit to the Richmond International Raceway. NRM learned that this short track has a RESPECT theme that is an awareness initiative to promote a first-class and safe atmosphere. NASCAR Race Mom was impressed at its simplicity yet effectiveness. The track emphasizes that the race fans:



  1. Be respectful of everyone;

  2. Be a good neighbor;

  3. Be responsible;

  4. Be attentive;

  5. Take pride and

  6. Have fun.


This makes a perfect conduit into my Crown Royal racing weekend. NASCAR Race Mom found Crown Royal to be a perfect business model for the RESPECT theme. As the number one selling Canadian Whisky brand in the US by value, Crown Royal has a tradition as long and distinctive as its taste.


As I savored my Crown Royal at the track, I was consistently reminded how Crown Royal takes pride in their product and of their attentiveness to detail. Quoting one of my Crown Royal Hosts, “We at Crown Royal want to encourage people to drink responsibly. We have always represented quality over quantity, and we want to get that message across to fans of NASCAR.” Their motto of “Please Drink Responsibly” was displayed below every official race logo.

Lastly, as my next in this series of posts will witness; NASCAR Race Mom had a very fun time at the “Crown Royal Presents the Matthew and Daniel Hansen 400.”



Photos from the “Crown Royal Presents the
Matthew and Daniel Hansen 400.”

My Crown Royal Host, Zack and Guide, Caitlin

Sign-In at the Richmond International Raceway

View from the Richmond Marriott

We were treated to an exciting pace car ride around
the Richmond International Raceway

Crown Royal Presents The Matthew and Daniel Hansen 400 Trophies

NASCAR Race Officials

About this time, I was wishing that I could rest on the wall.
What a busy, fun filled race day.

Rodney helps Matthew Hansen overcome
his nervousness at public speaking.

The view from the Crown Royal Suite.

Richmond International Raceway, known as America’s Premier Short Track,
offers exciting night racing action and a commitment to the fan experience.



3 comments:

Anonymous said...

I addition to missing you at the tweetup, I walk in front of that hotel you were staying at five days a week! From what vantage point did you watch the race? The pits, the stands, a suite or were you royally treated to the Torque Club.

z. Smith said...

Bummer about the tweetup - I got there just a tad late! I was honored to be able to view the race from the pits and the Crown Royal Suite! The view and noise from the pits was most exciting! I hope I get to come back to RIR some day soon.

Jhon Key said...
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