Sunday, July 3, 2016

Advance Auto Parts Will Be Partnered with Barrett-Jackson For At Least Three Years!!!

Will Participate in The West Palm Beach
and The Northeast Auctions Through At Least 2018! 


NASCAR Race Mom (NRM) just got back from the Connecticut Barrett-Jackson Auction held last weekend. The weather was perfect and there was so much to see and do. The crowds were intimidating however.   


One super positive of the travel weekend was the fact that NRM was able to connect with the Advanced Auto Part people. Just in case you are not familiar with Advance Auto Parts – it was founded in 1932 and is a leader in the automotive aftermarket industry, with parts for most all vehicles, repairs, maintenance jobs and projects, plus a variety of free services. 

It was great to learn that they and Barrett-Jackson have entered into a three-year partnership.

We partnered with Barrett-Jackson last year at the West Palm Beach auction as part of our outreach to car collectors and had such a great experience meeting folks who are so passionate about collecting cars, and about their everyday drive. Matt Davis, Advance Auto Parts Marketing and Sponsorship Manager explained.

We were really excited when the opportunity arose to re-visit West Palm Beach, and to participate in the inaugural Barrett-Jackson event in the northeast. This region is important to Advance, and we wanted to meet current and new customers at this great event.

So now we’ll be at both the West Palm Beach and the Northeast auctions through at least 2018! At these events, collectors will have the opportunity to visit our Advance Auto Parts REV IT UP! Tour RV. They’ll be car games, prizes, giveaways, and special opportunities like we had at this event where people got to meet celebrities and well known car collectors like All Pro Greg Olsen, courtesy of Advance. He took some time to visit the RV and meet some of the attendees before auctioning his ’69 Chevrolet Camaro Convertible to benefit his charity. It was a great time with an awesome turnout. It just adds more excitement to an event that is already fueled with energy.



As a devoted sweepstakes/contest participant, NASCAR Race Mom entered the recent Krystal & Advance Auto Parts - Fuel NASCAR Sweepstakes almost daily. It was a fun sweepstakes, therefore, I asked Mr. Davis if Advance Auto Parts would be hosting any promotions in the near future.

Yes! We have opportunities throughout the year for car lovers to win great prizes. This fall we’ll be partnering with Valvoline and Rain-X to give away great race experiences to the NASCAR season finale at Homestead. And, customers who are members of our Speed Perks loyalty program can also be big winners this fall when we team up with Castrol for a chance to win one of 50 NFL signed footballs. Folks can sign up for Speed Perks at Speedperks.com https://www.speedperks.com/#/landing or any Advance Auto Parts store, and we’ll be sharing details on our website and social media channels.




You can bet that NASCAR Race Mom visited SpeedPerks and signed up right away. It took less than two minutes. It would be a super thrill to win a Race Experience at Homestead. One of the fifty NFL Signed Footballs would also be a great prize. 


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(NASCAR Race Mom will post the second part of her interview with Matt Davis later in the week.)



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